Verfügbarkeit: Marketing fängt beim Kunden an | Technische Universität München

Marketing fängt beim Kunden an: Bottom-up-Marketing - Taktik geht vor Strategie

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Bibliographische Detailangaben
Beteiligte Personen:	Ries, Al (VerfasserIn), Trout, Jack 1935-2017 (VerfasserIn)
Format:	Buch
Sprache:	Deutsch Englisch
Veröffentlicht:	München Heyne 1996
Ausgabe:	Ungekürzte Taschenbuchausg.
Schriftenreihe:	Heyne Business 22/2022
Schlagwörter:	Marketingmanagement Marketingstrategie Strategisches Management Marketing Bottom-up-Prinzip
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007302281&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Lizenz des Campus-Verl., Frankfurt/Main
Umfang:	189 S.
ISBN:	3453099117

Internformat

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Datensatz im Suchindex

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author	Ries, Al Trout, Jack 1935-2017
author_GND	(DE-588)110757157
author_facet	Ries, Al Trout, Jack 1935-2017
author_role	aut aut
author_sort	Ries, Al
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building	Verbundindex
bvnumber	BV010915183
classification_rvk	QP 600 QP 612
classification_tum	WIR 810f
ctrlnum	(OCoLC)75766648 (DE-599)BVBBV010915183
discipline	Wirtschaftswissenschaften
edition	Ungekürzte Taschenbuchausg.
format	Book
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id	DE-604.BV010915183
illustrated	Not Illustrated
indexdate	2024-12-20T10:03:08Z
institution	BVB
isbn	3453099117
language	German English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007302281
oclc_num	75766648
open_access_boolean
owner	DE-19 DE-BY-UBM DE-12 DE-1028 DE-526 DE-634
owner_facet	DE-19 DE-BY-UBM DE-12 DE-1028 DE-526 DE-634
physical	189 S.
publishDate	1996
publishDateSearch	1996
publishDateSort	1996
publisher	Heyne
record_format	marc
series	Heyne Business
series2	Heyne Business
spelling	Ries, Al Verfasser aut Bottom-up marketing Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout Ungekürzte Taschenbuchausg. München Heyne 1996 189 S. txt rdacontent n rdamedia nc rdacarrier Heyne Business 22/2022 Lizenz des Campus-Verl., Frankfurt/Main Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Bottom-up-Prinzip (DE-588)4243684-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Bottom-up-Prinzip (DE-588)4243684-9 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut Heyne Business 22/2022 (DE-604)BV023813948 22/2022 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007302281&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ries, Al Trout, Jack 1935-2017 Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Heyne Business Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4243684-9
title	Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie
title_alt	Bottom-up marketing
title_auth	Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie
title_exact_search	Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie
title_full	Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout
title_fullStr	Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout
title_full_unstemmed	Marketing fängt beim Kunden an Bottom-up-Marketing - Taktik geht vor Strategie Al Ries ; Jack Trout
title_short	Marketing fängt beim Kunden an
title_sort	marketing fangt beim kunden an bottom up marketing taktik geht vor strategie
title_sub	Bottom-up-Marketing - Taktik geht vor Strategie
topic	Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd
topic_facet	Marketingmanagement Marketingstrategie Strategisches Management Marketing Bottom-up-Prinzip
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007302281&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV023813948
work_keys_str_mv	AT riesal bottomupmarketing AT troutjack bottomupmarketing AT riesal marketingfangtbeimkundenanbottomupmarketingtaktikgehtvorstrategie AT troutjack marketingfangtbeimkundenanbottomupmarketingtaktikgehtvorstrategie

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