International marketing strategy: analysis, development and implementation
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London u.a.
Routledge
1995
|
| Ausgabe: | 1. publ., repr. |
| Schlagwörter: | |
| Umfang: | XX, 508 S. graph. Darst. |
| ISBN: | 0415089840 0415089859 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010787179 | ||
| 003 | DE-604 | ||
| 005 | 20220405 | ||
| 007 | t| | ||
| 008 | 960611s1995 xxkd||| |||| 00||| eng d | ||
| 020 | |a 0415089840 |9 0-415-08984-0 | ||
| 020 | |a 0415089859 |9 0-415-08985-9 | ||
| 035 | |a (OCoLC)489747395 | ||
| 035 | |a (DE-599)BVBBV010787179 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-Aug4 |a DE-521 | ||
| 050 | 0 | |a HF1416.P49 1994 | |
| 080 | |a 65 | ||
| 082 | 0 | |a 658.8/48 20 | |
| 082 | 0 | |a 650 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Phillips, Chris |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Chris Phillips, Isobel Doole and Robin Lowe |
| 250 | |a 1. publ., repr. | ||
| 264 | 1 | |a London u.a. |b Routledge |c 1995 | |
| 300 | |a XX, 508 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marchés d'exportation - Stratégie |2 ram | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 4 | |a Export marketing -- Management | |
| 650 | 4 | |a Export marketing -- Management -- Case studies | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Doole, Isobel |d 1954- |e Verfasser |0 (DE-588)1253811628 |4 aut | |
| 700 | 1 | |a Lowe, Robin |d 1945- |e Verfasser |0 (DE-588)133910776 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-007205632 | |
Datensatz im Suchindex
| _version_ | 1818953088118030336 |
|---|---|
| any_adam_object | |
| author | Phillips, Chris Doole, Isobel 1954- Lowe, Robin 1945- |
| author_GND | (DE-588)1253811628 (DE-588)133910776 |
| author_facet | Phillips, Chris Doole, Isobel 1954- Lowe, Robin 1945- |
| author_role | aut aut aut |
| author_sort | Phillips, Chris |
| author_variant | c p cp i d id r l rl |
| building | Verbundindex |
| bvnumber | BV010787179 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.P49 1994 |
| callnumber-search | HF1416.P49 1994 |
| callnumber-sort | HF 41416 P49 41994 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)489747395 (DE-599)BVBBV010787179 |
| dewey-full | 658.8/4820 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 650 - Management and auxiliary services |
| dewey-raw | 658.8/48 20 650 |
| dewey-search | 658.8/48 20 650 |
| dewey-sort | 3658.8 248 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01726nam a2200493 c 4500</leader><controlfield tag="001">BV010787179</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220405 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">960611s1995 xxkd||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415089840</subfield><subfield code="9">0-415-08984-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415089859</subfield><subfield code="9">0-415-08985-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)489747395</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010787179</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416.P49 1994</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">65</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48 20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Phillips, Chris</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing strategy</subfield><subfield code="b">analysis, development and implementation</subfield><subfield code="c">Chris Phillips, Isobel Doole and Robin Lowe</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ., repr.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London u.a.</subfield><subfield code="b">Routledge</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 508 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marchés d'exportation - Stratégie</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing -- Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing -- Management -- Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Doole, Isobel</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1253811628</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lowe, Robin</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133910776</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007205632</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV010787179 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:00:42Z |
| institution | BVB |
| isbn | 0415089840 0415089859 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007205632 |
| oclc_num | 489747395 |
| open_access_boolean | |
| owner | DE-Aug4 DE-521 |
| owner_facet | DE-Aug4 DE-521 |
| physical | XX, 508 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Routledge |
| record_format | marc |
| spelling | Phillips, Chris Verfasser aut International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe 1. publ., repr. London u.a. Routledge 1995 XX, 508 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marchés d'exportation - Stratégie ram Marketing ram Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut Lowe, Robin 1945- Verfasser (DE-588)133910776 aut |
| spellingShingle | Phillips, Chris Doole, Isobel 1954- Lowe, Robin 1945- International marketing strategy analysis, development and implementation Marchés d'exportation - Stratégie ram Marketing ram Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | International marketing strategy analysis, development and implementation |
| title_auth | International marketing strategy analysis, development and implementation |
| title_exact_search | International marketing strategy analysis, development and implementation |
| title_full | International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe |
| title_fullStr | International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe |
| title_full_unstemmed | International marketing strategy analysis, development and implementation Chris Phillips, Isobel Doole and Robin Lowe |
| title_short | International marketing strategy |
| title_sort | international marketing strategy analysis development and implementation |
| title_sub | analysis, development and implementation |
| topic | Marchés d'exportation - Stratégie ram Marketing ram Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marchés d'exportation - Stratégie Marketing Export marketing -- Management Export marketing -- Management -- Case studies Marketingstrategie Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT phillipschris internationalmarketingstrategyanalysisdevelopmentandimplementation AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation |