Strategic marketing management: text and cases
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cincinnati, Ohio
College Division, South-Western Publ. Co.
1994
|
| Schlagwörter: | |
| Umfang: | XV, 404 S. graph. Darst. |
| ISBN: | 0538828234 |
Internformat
MARC
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| 100 | 1 | |a Ferrell, Odies C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b text and cases |c O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| 264 | 1 | |a Cincinnati, Ohio |b College Division, South-Western Publ. Co. |c 1994 | |
| 300 | |a XV, 404 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lucas, George H. |e Verfasser |4 aut | |
| 700 | 1 | |a Luck, David J. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-007005972 | |
Datensatz im Suchindex
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| author | Ferrell, Odies C. Lucas, George H. Luck, David J. |
| author_facet | Ferrell, Odies C. Lucas, George H. Luck, David J. |
| author_role | aut aut aut |
| author_sort | Ferrell, Odies C. |
| author_variant | o c f oc ocf g h l gh ghl d j l dj djl |
| building | Verbundindex |
| bvnumber | BV010510656 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)28926968 (DE-599)BVBBV010510656 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV010510656 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:55:45Z |
| institution | BVB |
| isbn | 0538828234 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007005972 |
| oclc_num | 28926968 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XV, 404 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | College Division, South-Western Publ. Co. |
| record_format | marc |
| spelling | Ferrell, Odies C. Verfasser aut Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck Cincinnati, Ohio College Division, South-Western Publ. Co. 1994 XV, 404 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Lucas, George H. Verfasser aut Luck, David J. Verfasser aut |
| spellingShingle | Ferrell, Odies C. Lucas, George H. Luck, David J. Strategic marketing management text and cases Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing management text and cases |
| title_auth | Strategic marketing management text and cases |
| title_exact_search | Strategic marketing management text and cases |
| title_full | Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| title_fullStr | Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| title_full_unstemmed | Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategisch management Marketing Management Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT ferrellodiesc strategicmarketingmanagementtextandcases AT lucasgeorgeh strategicmarketingmanagementtextandcases AT luckdavidj strategicmarketingmanagementtextandcases |