Integriertes Marketing: Strategie, Organisation, Instrumente
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Wiesbaden
Gabler
1995
|
| Schriftenreihe: | Gabler-Lehrbuch
|
| Schlagwörter: | |
| Umfang: | XV, 646 S. graph. Darst. |
| ISBN: | 3409136649 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010466949 | ||
| 003 | DE-604 | ||
| 005 | 20220525 | ||
| 007 | t| | ||
| 008 | 951030s1995 gw d||| |||| 00||| ger d | ||
| 016 | 7 | |a 945827741 |2 DE-101 | |
| 020 | |a 3409136649 |9 3-409-13664-9 | ||
| 035 | |a (OCoLC)75643941 | ||
| 035 | |a (DE-599)BVBBV010466949 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-739 |a DE-384 |a DE-703 |a DE-473 |a DE-19 |a DE-12 |a DE-20 |a DE-1047 |a DE-706 |a DE-521 |a DE-523 |a DE-634 |a DE-188 |a DE-B768 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 670 |2 sdnb | ||
| 084 | |a 17 |2 sdnb | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a 380 |2 sdnb | ||
| 100 | 1 | |a Busch, Rainer |d 1954- |e Verfasser |0 (DE-588)135545749 |4 aut | |
| 245 | 1 | 0 | |a Integriertes Marketing |b Strategie, Organisation, Instrumente |c Rainer Busch ; Rudolf Dögl ; Fritz Unger |
| 264 | 1 | |a Wiesbaden |b Gabler |c 1995 | |
| 300 | |a XV, 646 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gabler-Lehrbuch | |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dögl, Rudolf |e Verfasser |4 aut | |
| 700 | 1 | |a Unger, Fritz |e Verfasser |0 (DE-588)129678228 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006974849 | |
Datensatz im Suchindex
| _version_ | 1820956491023122432 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Busch, Rainer 1954- Dögl, Rudolf Unger, Fritz |
| author_GND | (DE-588)135545749 (DE-588)129678228 |
| author_facet | Busch, Rainer 1954- Dögl, Rudolf Unger, Fritz |
| author_role | aut aut aut |
| author_sort | Busch, Rainer 1954- |
| author_variant | r b rb r d rd f u fu |
| building | Verbundindex |
| bvnumber | BV010466949 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75643941 (DE-599)BVBBV010466949 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV010466949</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220525</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">951030s1995 gw d||| |||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">945827741</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3409136649</subfield><subfield code="9">3-409-13664-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75643941</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010466949</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-B768</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">670</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">380</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Busch, Rainer</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135545749</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integriertes Marketing</subfield><subfield code="b">Strategie, Organisation, Instrumente</subfield><subfield code="c">Rainer Busch ; Rudolf Dögl ; Fritz Unger</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Gabler</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 646 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Gabler-Lehrbuch</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dögl, Rudolf</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Unger, Fritz</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129678228</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006974849</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV010466949 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T12:43:56Z |
| institution | BVB |
| isbn | 3409136649 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006974849 |
| oclc_num | 75643941 |
| open_access_boolean | |
| owner | DE-739 DE-384 DE-703 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-12 DE-20 DE-1047 DE-706 DE-521 DE-523 DE-634 DE-188 DE-B768 |
| owner_facet | DE-739 DE-384 DE-703 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-12 DE-20 DE-1047 DE-706 DE-521 DE-523 DE-634 DE-188 DE-B768 |
| physical | XV, 646 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler-Lehrbuch |
| spelling | Busch, Rainer 1954- Verfasser (DE-588)135545749 aut Integriertes Marketing Strategie, Organisation, Instrumente Rainer Busch ; Rudolf Dögl ; Fritz Unger Wiesbaden Gabler 1995 XV, 646 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler-Lehrbuch Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Integriertes Management (DE-588)4346301-0 s DE-604 Dögl, Rudolf Verfasser aut Unger, Fritz Verfasser (DE-588)129678228 aut |
| spellingShingle | Busch, Rainer 1954- Dögl, Rudolf Unger, Fritz Integriertes Marketing Strategie, Organisation, Instrumente Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Integriertes Marketing Strategie, Organisation, Instrumente |
| title_auth | Integriertes Marketing Strategie, Organisation, Instrumente |
| title_exact_search | Integriertes Marketing Strategie, Organisation, Instrumente |
| title_full | Integriertes Marketing Strategie, Organisation, Instrumente Rainer Busch ; Rudolf Dögl ; Fritz Unger |
| title_fullStr | Integriertes Marketing Strategie, Organisation, Instrumente Rainer Busch ; Rudolf Dögl ; Fritz Unger |
| title_full_unstemmed | Integriertes Marketing Strategie, Organisation, Instrumente Rainer Busch ; Rudolf Dögl ; Fritz Unger |
| title_short | Integriertes Marketing |
| title_sort | integriertes marketing strategie organisation instrumente |
| title_sub | Strategie, Organisation, Instrumente |
| topic | Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Integriertes Management Marketing Lehrbuch |
| work_keys_str_mv | AT buschrainer integriertesmarketingstrategieorganisationinstrumente AT doglrudolf integriertesmarketingstrategieorganisationinstrumente AT ungerfritz integriertesmarketingstrategieorganisationinstrumente |