Marketing encyclopedia: issues and trends shaping the future
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Assoc. u.a.
1995
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006950381&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Nebentitel: AMA marketing encyclopedia |
| Umfang: | VII, 348 S. Ill., graph. Darst. |
| ISBN: | 0844235938 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing encyclopedia |b issues and trends shaping the future |c Jeffrey Heilbrunn, ed. American Marketing Association |
| 264 | 1 | |a Chicago, Ill. |b American Marketing Assoc. u.a. |c 1995 | |
| 300 | |a VII, 348 S. |b Ill., graph. Darst. | ||
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| 500 | |a Nebentitel: AMA marketing encyclopedia | ||
| 520 | 1 | |a "Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies: uncertainty and opportunity." "The AMA Marketing Encyclopedia: Issues and Trends Shaping the Future was written to enable marketers to respond to the challenges of uncertainty and change that have become part of everyday existence and to capitalize on the opportunities those challenges present."--BOOK JACKET. | |
| 650 | 4 | |a Marketing - Encyclopédies | |
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| 700 | 1 | |a Heilbrunn, Jeffrey |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1819298184959098880 |
|---|---|
| adam_text | CONTENTS FOREWORD IX SECTION 1 NEW PRODUCTS AND SERVICES 1 1 NEW PRODUCT
INNOVATION: NEW APPROACHES FOR THE NEW MARKETPLACE 3 THOMAS D.
KUCZMARSKI 2 MASS CUSTOMIZATION: AN EMERGING MODEL FOR EMERGING MARKETS
7 B. JOSEPH PINE II 3 STRATEGIES FOR MAKING GREEN A COMPETITIVE EDGE 1 1
JACQUELYN A. OTTMAN 4 ENVIROPRENEURIAL MARKETING 17 P. RAJAN VARADARAJAN
5 MEETING THE SUPERVALUE CHALLENGE 25 PHILIP KOTLER SECTION II CREATIVE
COMMUNICATIONS 29 6 CREATIVITY IN MARKETING 3 1 ARTHUR B. VANGUNDY 7
BRAINWRITING: WHAT TO DO WHEN THERE S NOT A CLOUD IN THE BRAINSTORMING
SKY 40 GREG GOODMAN III IV CONTENTS 8 THE FUTURE OF POSITIONING 49 JACK
TROUT AND AL RIES 9 THE NEW ROLE OF PUBLIC RELATIONS AND MARKETING 53
HAROLD A. BERGEN 10 CRISIS MANAGEMENT: GETTING IT RIGHL WHEN THINGS GO
WRONG 59 ALAN K. LEAHIGH 1 1 800 SERVICE: THE NEXT 25 YEARS SHAUN P.
CILMORE 12 ELECTRONIC MARKETING 2000 CECIL C. HOGE, SR. SECTION III
CUSTOMER SERVICE STRATEGIES 79 13 PROACTIVE SERVICING FOR COMPETITIVE
ADVANTAGE 81 RICHARD J. CHVALA 14 THE HIERARCHY OF CUSTOMER SATISFACTION
85 MICHAEL HERRINGTON 15 PERCEPTION IS STILL ALL THERE IS: GETTING THE
CUSTOMER IN FOCUS 93 ALLEN R. PAISON AND JEFFREY W. MARR 16 INTERNAL
MARKETING: BUILDING CUSTOMER SATISFACTION FROM THE INSIDE OUT 101 SYBIL
F. STERSHIC 17 SERVICE BLUEPRINTING 107 ( . LYNN SHOSTACK SECTION IV
MARKETING CHANNELS AND SELLING SYSTEMS 115 18 CHANNEL MANAGEMENT 2000
JOHN T. MENTZER CONTENTS V 19 WHOLESALING: NEW WAYS OF SELLING, NEW
FORCES AND CHALLENGES 122 ADEL I. EL-ANSARY 20 BXPORT/IMPORT MARKETING:
LESSONS FOR DOMESTIC MARKETS 127 MICHAEL K. C/.INKOTA 21 LIST
MANAGEMENT: WHAT IT IS, WHAT IT S NOT 133 KEN IFIESCHKE 22 PROFESSIONAL
SELLING FOR THE YEAR 2000: FORCES AND TRENDS 139 GREGG BARON 23
COLLABORATIVE SELLING: THE FUTURE OF THE SALES PROCESS 144 TONY
ALESSANDRA 24 BUSINESS MARKETING 2000: THE MARKETING MILLENNIUM FLOWERS
151 BOH DONATH 25 TELEMARKETING 159 STEVEN F. WALKER SECTION V STRATEGIC
MARKETING MANAGEMENT 163 26 MARKETING STRATEGY: SETTING THE COURSE FOR
THE NEW CENTURY 165 LARRY G. CHIAGOURIS 27 WINNING THE MARKETING WAR 169
GERALD A. MICHACLSON 28 THE NEW MARKETING STRATEGY: ENHANCING THE FUTURE
175 J. RAYMOND LEWIS 29 CATEGORY MANAGEMENT: A MARKETING CONCEPT FOR
CHANGING TIMES 181 DOUG ADAMS 30 THE MANY VIEWS OF INTEGRATED MARKETING
COMMUNICATIONS 190 DON K. SCHULTZ 31 ALTERNIARKETING: THE IMPORTANCE OF
RETENTION MARKETING 195 TARRY G. VAVRA VI CONTENTS 32 FREQUENCY
MARKETING: MAKING THE MOST OF YOUR CUSTOMER BASE 200 RICHARD G. BARLOW
33 MARKETING TRAINING BEYOND 2000 RICHARD .1. CHVALA 34 LITHICS BUILDS
TRUST IN MARKETING RELATIONSHIPS 212 O. C. FERRELL 35 IMPROVING
MARKETING PRODUCTIVITY 217 JAGDISH N. SHETH AND RAJENDRA SISODIA SECTION
VI MICROMARKETS AND MICROMARKETING 239 36 TAPPING THE MATURE MARKET 241
ROBERT S. MENCHIN 37 THE MOVING TARGET: A GUIDE TO REACHING THE WOMEN S
MARKET 248 RENA BARTOS 38 TECHNOLOGY MARKETING GROWS UP 255 KATE
BERTRAND 39 SPORTS MARKETING 258 HOWARD SCHLOSSBERG 40 YIELD MANAGEMENT:
A STRATEGIC TOOL FOR THE TRAVEL INDUSTRY 261 BARRY SMITH 41 ELECTRIC
UTILITY MARKETING 266 JERRY J. NEAL 42 THE CHANGING SEASONS OF MARKETING
271 JUDITH WALDROP SECTION VII INFORMATION COLLECTION AND ANALYSIS 275
43 EFFICIENT CONSUMER RESPONSE: RETAILERS NEW COMPETITIVE WEAPON 277
DOUG ADAMS CONTENTS VII 44 MULIIVARIATE STATISTICS 284 GARY M. MULLET 45
MARKETING DIALECTS 290 FRANK V. CESPEDCS SECTION VII TOTAL QUALITY
MANAGEMENT AND THE FUTURE OF MARKETING 297 46 QUALITY MANAGEMENT IN
MARKETING 299 PHILIP B. CROSBY 47 QUALITY FUNCTION DEPLOYMENT 303 JOHN
R. HAUSER 48 ISO 9000 308 HAROLD J. STEUDCL AND MICHAEL V. SCHERMAN 49
ZERO-DEFECT MARKETING SYSTEMS 316 ALLAN J. MAGRATH 50 BENCHMARKING 324
C. JACKSON (JRAYSON, JR. ABOUT THE CONTRIBUTORS 329 INDEX 341 ABOUT THE
EDITOR 349
|
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| discipline | Wirtschaftswissenschaften |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV010430382 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:54:01Z |
| institution | BVB |
| institution_GND | (DE-588)1002163-2 |
| isbn | 0844235938 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006950381 |
| oclc_num | 30544230 |
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| physical | VII, 348 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | American Marketing Assoc. u.a. |
| record_format | marc |
| spellingShingle | Marketing encyclopedia issues and trends shaping the future Marketing - Encyclopédies Marketing gtt Marketing -- Encyclopedias Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing encyclopedia issues and trends shaping the future |
| title_alt | AMA marketing encyclopedia |
| title_auth | Marketing encyclopedia issues and trends shaping the future |
| title_exact_search | Marketing encyclopedia issues and trends shaping the future |
| title_full | Marketing encyclopedia issues and trends shaping the future Jeffrey Heilbrunn, ed. American Marketing Association |
| title_fullStr | Marketing encyclopedia issues and trends shaping the future Jeffrey Heilbrunn, ed. American Marketing Association |
| title_full_unstemmed | Marketing encyclopedia issues and trends shaping the future Jeffrey Heilbrunn, ed. American Marketing Association |
| title_short | Marketing encyclopedia |
| title_sort | marketing encyclopedia issues and trends shaping the future |
| title_sub | issues and trends shaping the future |
| topic | Marketing - Encyclopédies Marketing gtt Marketing -- Encyclopedias Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Encyclopédies Marketing Marketing -- Encyclopedias Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006950381&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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