Public relations history: from the 17th to the 20th century ; the antecedents
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hillsdale, NJ u.a.
Lawrence Erlbaum Assoc.
1995
|
| Schriftenreihe: | LEA's communication series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006906456&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XV, 300 S. |
| ISBN: | 0805817794 0805817808 |
Internformat
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| 245 | 1 | 0 | |a Public relations history |b from the 17th to the 20th century ; the antecedents |c Scott M. Cutlip |
| 264 | 1 | |a Hillsdale, NJ u.a. |b Lawrence Erlbaum Assoc. |c 1995 | |
| 300 | |a XV, 300 S. | ||
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Datensatz im Suchindex
| _version_ | 1819296375816323072 |
|---|---|
| adam_text | Contents
Preface ix
1 Hype for Colonies, Colleges, and the Frontier 1
2 Propaganda Gives Birth to a New Nation 17
3 Greatest Public Relations Work Ever Done 34
4 John Beckley: The First Campaign Specialist 52
5 Amos Kendall: Andrew Jackson s Thinking Machine 68
6 The Jackson Biddle Public Relations War 88
7 Amos Kendall: Postmaster, Promoter, Philanthropist 106
8 The First Public War 121
9 Publicity Moves America West 140
10 Press Agentry, Promotion, Advertising Flower
in 19th Century 170
vii
Viii CONTENTS
11 The Public Be Damned 187
12 The Genesis of National Political Campaigns
and Government Information 210
13 Advertising Higher Education 229
14 Nonprofit Groups See the Need for Public Support 252
15 Promoting Social Change 264
Epilogue 279
i
Index 285
|
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| author | Cutlip, Scott M. 1915-2000 |
| author_GND | (DE-588)132639378 |
| author_facet | Cutlip, Scott M. 1915-2000 |
| author_role | aut |
| author_sort | Cutlip, Scott M. 1915-2000 |
| author_variant | s m c sm smc |
| building | Verbundindex |
| bvnumber | BV010374369 |
| classification_rvk | AP 17420 |
| ctrlnum | (OCoLC)214891546 (DE-599)BVBBV010374369 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010374369 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T09:52:56Z |
| institution | BVB |
| isbn | 0805817794 0805817808 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006906456 |
| oclc_num | 214891546 |
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| physical | XV, 300 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Lawrence Erlbaum Assoc. |
| record_format | marc |
| series2 | LEA's communication series |
| spellingShingle | Cutlip, Scott M. 1915-2000 Public relations history from the 17th to the 20th century ; the antecedents Geschichte (DE-588)4020517-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4020517-4 (DE-588)4043188-5 |
| title | Public relations history from the 17th to the 20th century ; the antecedents |
| title_auth | Public relations history from the 17th to the 20th century ; the antecedents |
| title_exact_search | Public relations history from the 17th to the 20th century ; the antecedents |
| title_full | Public relations history from the 17th to the 20th century ; the antecedents Scott M. Cutlip |
| title_fullStr | Public relations history from the 17th to the 20th century ; the antecedents Scott M. Cutlip |
| title_full_unstemmed | Public relations history from the 17th to the 20th century ; the antecedents Scott M. Cutlip |
| title_short | Public relations history |
| title_sort | public relations history from the 17th to the 20th century the antecedents |
| title_sub | from the 17th to the 20th century ; the antecedents |
| topic | Geschichte (DE-588)4020517-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Geschichte Öffentlichkeitsarbeit |
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