The discipline of market leaders: choose your customers, narrow your focus, dominate your market
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Reading, Mass. u.a.
Addison-Wesley
1995
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006779833&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XVI, 208 S. |
| ISBN: | 0201406489 |
Internformat
MARC
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| 020 | |a 0201406489 |9 0-201-40648-9 | ||
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| 100 | 1 | |a Treacy, Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The discipline of market leaders |b choose your customers, narrow your focus, dominate your market |c Michael Treacy and Fred Wiersema |
| 264 | 1 | |a Reading, Mass. u.a. |b Addison-Wesley |c 1995 | |
| 300 | |a XVI, 208 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Management | |
| 650 | 4 | |a Competition | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Quality of products | |
| 650 | 0 | 7 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Wiersema, Frederik D. |e Verfasser |0 (DE-588)121153398 |4 aut | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006779833 | |
Datensatz im Suchindex
| DE-BY-TUM_call_number | 0102 WIR 540f 2001 A 33524 |
|---|---|
| DE-BY-TUM_katkey | 1358371 |
| DE-BY-TUM_location | 01 |
| DE-BY-TUM_media_number | 040020136525 |
| _version_ | 1821932615067762689 |
| adam_text | CONTENTS
ACKNOWLEDGMENTS
XI
INTRODUCTION
XIII
Chapter 1
HOW TO FAIL IN BUSINESS WITHOUT EVEN TRYING
1
Chapter 2
THE NEW RULES OF COMPETITION
15
Chapter 3
THE WINNER S CHOICE
27
Chapter 4
THE DISCIPLINE OF OPERATIONAL EXCELLENCE
45
Chapter 5
ONE COMPANY S EXPERIENCE — AT T S UNIVERSAL CARD
61
Chapter 6
THE DISCIPLINE OF PRODUCT LEADERS
81
Chapter 7
ONE COMPANY S EXPERIENCE — INTEL CORPORATION
97
Chapter 8
THE DISCIPLINE OF CUSTOMER INTIMACY
119
Chapter 9
ONE COMPANY S EXPERIENCE — AIRBORNE EXPRESS
139
Chapter 10
SETTING YOUR VALUE DISCIPLINE AGENDA
159
Chapter 11
CREATING THE CULT OF THE CUSTOMER
173
Chapter 12
SUSTAINING THE LEAD
185
EPILOGUE
199
INDEX
201
|
| any_adam_object | 1 |
| author | Treacy, Michael Wiersema, Frederik D. |
| author_GND | (DE-588)121153398 |
| author_facet | Treacy, Michael Wiersema, Frederik D. |
| author_role | aut aut |
| author_sort | Treacy, Michael |
| author_variant | m t mt f d w fd fdw |
| building | Verbundindex |
| bvnumber | BV010204340 |
| callnumber-first | H - Social Science |
| callnumber-label | HD41 |
| callnumber-raw | HD41 |
| callnumber-search | HD41 |
| callnumber-sort | HD 241 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 343 QP 620 |
| classification_tum | WIR 540f |
| ctrlnum | (OCoLC)832439941 (DE-599)BVBBV010204340 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010204340 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T09:49:52Z |
| institution | BVB |
| isbn | 0201406489 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006779833 |
| oclc_num | 832439941 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-945 DE-188 |
| owner_facet | DE-91G DE-BY-TUM DE-945 DE-188 |
| physical | XVI, 208 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Addison-Wesley |
| record_format | marc |
| spellingShingle | Treacy, Michael Wiersema, Frederik D. The discipline of market leaders choose your customers, narrow your focus, dominate your market Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4200234-5 |
| title | The discipline of market leaders choose your customers, narrow your focus, dominate your market |
| title_auth | The discipline of market leaders choose your customers, narrow your focus, dominate your market |
| title_exact_search | The discipline of market leaders choose your customers, narrow your focus, dominate your market |
| title_full | The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema |
| title_fullStr | The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema |
| title_full_unstemmed | The discipline of market leaders choose your customers, narrow your focus, dominate your market Michael Treacy and Fred Wiersema |
| title_short | The discipline of market leaders |
| title_sort | the discipline of market leaders choose your customers narrow your focus dominate your market |
| title_sub | choose your customers, narrow your focus, dominate your market |
| topic | Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Marketing - Management Competition Customer services Market segmentation Quality of products Wettbewerbsstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006779833&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Teilbibliothek Mathematik & Informatik
| Signatur: |
0102 WIR 540f 2001 A 33524 Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |