Making pricing decisions: a study of managerial practice
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London u.a.
Chapman & Hall
1995
|
| Ausgabe: | 1. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006661217&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverz. S. [123] - 146 |
| Umfang: | VI, 155 S. graph. Darst. |
| ISBN: | 0412492407 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819333804505956352 |
|---|---|
| adam_text | Contents
1 Introduction 1
2 The study of pricing 5
The role and importance of price 5
The study of price an overview 8
Issues in pricing 9
Conceptual approaches to the study of pricing 13
Empirical contributions 16
The need for new approaches 18
Summary 24
Notes 25
3 Conceptual framework and empirical setting 26
A contingency approach to pricing 26
Company background and research methodology 28
Market environment 29
Summary 36
Notes 38
4 Price organization 40
Organizational arrangements for pricing 40
Shortcomings of existing pricing practices 42
Summary 46
Notes 46
5 Pricing objectives 48
Background 48
Importance attached to different pricing objectives 50
Interrelationships between pricing objectives 54
Impact of the market environment on pricing objectives 58
Summary 61
Notes 61
vi Contents
6 Pricing methods 62
Background 62
Price determinants 64
Pricing methods 67
Factors affecting choice of pricing method 67
Relationships between pricing objectives and
pricing methods 71
Summary 73
Notes 73
7 Price changes 74
Background 74
Reasons for price changes 76
Frequency and timing of price changes 77
Implications of price changes 78
Summary 81
8 Price volume relationships 83
Background 83
Volume implications of price changes 85
An empirical demand curve typology 88
Impact of the market environment on demand curve
perceptions 90
Summary 97
Notes 97
9 New product pricing 99
Background 99
Key factors in new product pricing 101
New product pricing strategies 102
Impact of the market environment on choice of strategy 103
Summary 106
Notes 106
10 Conclusions 107
Overview 107
Theoretical and methodological implications 108
Managerial implications 113
Future research directions 115
Summary 118
Appendix A: Demand curves in cluster membership 119
References and further reading 123
Author index 147
Subject index 153
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010043638 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:46:51Z |
| institution | BVB |
| isbn | 0412492407 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006661217 |
| oclc_num | 456308861 |
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| owner | DE-945 DE-N2 |
| owner_facet | DE-945 DE-N2 |
| physical | VI, 155 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Chapman & Hall |
| record_format | marc |
| spellingShingle | Diamantopoulos, Adamantios Mathews, Brian Making pricing decisions a study of managerial practice Preisbildung (DE-588)4047103-2 gnd |
| subject_GND | (DE-588)4047103-2 |
| title | Making pricing decisions a study of managerial practice |
| title_auth | Making pricing decisions a study of managerial practice |
| title_exact_search | Making pricing decisions a study of managerial practice |
| title_full | Making pricing decisions a study of managerial practice Adamantios Diamantopoulos and Brian Mathews |
| title_fullStr | Making pricing decisions a study of managerial practice Adamantios Diamantopoulos and Brian Mathews |
| title_full_unstemmed | Making pricing decisions a study of managerial practice Adamantios Diamantopoulos and Brian Mathews |
| title_short | Making pricing decisions |
| title_sort | making pricing decisions a study of managerial practice |
| title_sub | a study of managerial practice |
| topic | Preisbildung (DE-588)4047103-2 gnd |
| topic_facet | Preisbildung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006661217&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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