Managerial economics: a European text
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Prentice Hall
1995
|
| Ausgabe: | 4. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006652597&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIV, 587 S. graph. Darst. |
| ISBN: | 0131005200 |
Internformat
MARC
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| 245 | 1 | 0 | |a Managerial economics |b a European text |c W. Duncan Reekie and Jonathan N. Crook |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Prentice Hall |c 1995 | |
| 300 | |a XIV, 587 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a Bedrijfseconomie |2 gtt | |
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Datensatz im Suchindex
| _version_ | 1819344711268171776 |
|---|---|
| adam_text | H Contents
Preface xi
Abbreviations xiii
Part I Basic concepts 1
1 What is managerial economics? 3
1.1 Outline of the book 11
2 Introduction to maximisation and optimisation 14
2.1 The meaning of profit 14
2.2 Maximising the value of the firm 17
2.3 Two rules of marginal equivalency 19
2.4 Mathematical methods 21
3 Decision analysis under risk and uncertainty 32
3.1 A framework for decision making 32
3.2 The nature of certainty, risk and uncertainty 32
3.3 Measurement of risk 33
3.4 Decision criteria under certainty 37
3.5 Decision criteria under risk 37
3.6 Decision criteria under uncertainty 43
3.7 Sequential decisions: decision trees 47
3.8 Adjusting the present value formula for risk 49
4 Strategic decision taking and transactions costs 57
4.1 The Coase Theorem and value maximisation 57
4.2 Transaction costs 59
4.3 Transaction dimensions 60
4.4 Bounded rationality and strategic behaviour 61
4.5 Pre contractual opportunism and adverse selection 63
4.6 Post contractual opportunism and moral hazard 68
4.7 The theory of principal and agent 70
vii
viii CONTENTS
5 Business objectives 75
5.1 The single period profit maximising model 76
5.2 Single period managerial models 79
5.3 Satisficing and the organisational coalition 87
5.4 The multi period profit maximising model 91
5.5 Marris s multi period managerial model 93
5.6 The positive theory of agency 97
5.7 Managerial discipline 101
Part II Knowing the market 109
6 Forecasting 111
6.1 Surveys 111
6.2 Experiments 115
6.3 Time series analysis 117
6.4 Barometric techniques 126
6.5 Econometric models 129
6.6 Input output (IO) analysis 132
6.7 Markov chains 136
6.8 Usage 142
6.9 Managerial revisions of forecasts 145
6.10 Summary 145
Appendix 6 New product forecasts 145
7 Demand theory 152
7.1 Traditional consumer theory 152
7.2 Becker s development of demand theory 165
7.3 Lancaster s characteristics approach 167
7.4 The demand function 173
7.5 Conclusions 186
8 Techniques for demand estimation 188
8.1 Survey and experimental methods 188
8.2 Regression techniques 189
Part HI Short /medium term decisions 215
9 Cost theory and measurement 217
9.1 Production theory 217
9.2 Cost curves 226
9.3 Measurement of cost curves 246
Appendix 9 Mathematical derivation of cost minimising
combination of inputs 256
10 Linear programming 261
10.1 Least cost input combinations 261
10.2 Optimising the output mix 264
10.3 The dual 280
CONTENTS ix
11 Price policy 284
11.1 Market structure and price behaviour 284
11.2 Discriminatory pricing 288
11.3 Oligopolistic interdependence 294
11.4 Barriers to entry 313
11.5 Entry and strategic behaviour 318
Appendix 11 The Cournot framework of pricing analysis 323
12 Pricing in regulated industries 330
12.1 Marginal cost pricing 331
12.2 Controlling return on capital 337
12.3 Privatisation, regulation and RPI X 339
13 Advertising decisions 344
13.1 Budget setting: the theory 344
13.2 Budget setting: the practice 348
13.3 The theory and practice of the optimum promotional mix 351
13.4 Advertising and price 366
13.5 Advertising and strategy 370
Part TV Medium /long term decisions 375
14 Capital budgeting 377
14.1 Traditional methods of investment appraisal 377
14.2 Discounted cash flow methods of investment appraisal 379
14.3 Conflict between the DCF techniques 385
14.4 Capital structure 389
14.5 The cost of equity and portfolio theory 398
14.6 The capital asset pricing model 413
14.7 Dividend distribution 417
Appendix 14 Table of discount factors 419
15 Product, market and corporate strategies 422
15.1 The decision to integrate vertically 423
15.2 Managerial implications of vertical integration 429
15.3 The decision to diversify 440
15.4 Managerial implications of diversification 448
15.5 The product portfolio 458
15.6 The decision to invest abroad 461
16 Location decisions 472
16.1 Factors influencing location 472
16.2 Theories of location 474
Part V Public policy and regulation of business 491
17 Competition policy legislation 493
17.1 Rationale 493
x CONTENTS
17.2 UK competition policy 495
17.3 European Union competition policy 501
17.4 Evaluation of UK policy 502
17.5 Evaluation of EU policy 518
18 Pollution and the environment: what managers should know 527
18.1 Public goods and externalities 527
18.2 Environmental pollution 532
Part VI Decision evaluation and control 539
19 Profits and control 541
19.1 Economic interpretation of accounts 541
19.2 Accounting for inflation 543
19.3 Profit planning and control 546
Study questions 554
Index 577
|
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| dewey-sort | 3338.5 224 3658 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV010032716 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:46:38Z |
| institution | BVB |
| isbn | 0131005200 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006652597 |
| oclc_num | 30078226 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-384 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-384 DE-11 |
| physical | XIV, 587 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Prentice Hall |
| record_format | marc |
| spellingShingle | Reekie, W. Duncan 1942- Crook, Jonathan N. Managerial economics a European text Bedrijfseconomie gtt Managerial economics Entscheidungsprozess (DE-588)4121202-2 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4121202-2 (DE-588)4037278-9 |
| title | Managerial economics a European text |
| title_auth | Managerial economics a European text |
| title_exact_search | Managerial economics a European text |
| title_full | Managerial economics a European text W. Duncan Reekie and Jonathan N. Crook |
| title_fullStr | Managerial economics a European text W. Duncan Reekie and Jonathan N. Crook |
| title_full_unstemmed | Managerial economics a European text W. Duncan Reekie and Jonathan N. Crook |
| title_short | Managerial economics |
| title_sort | managerial economics a european text |
| title_sub | a European text |
| topic | Bedrijfseconomie gtt Managerial economics Entscheidungsprozess (DE-588)4121202-2 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Bedrijfseconomie Managerial economics Entscheidungsprozess Management |
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