Marketing channels: infomercials and the future of televised marketing
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1994
|
| Schlagwörter: | |
| Umfang: | XXV, 308 S. Ill., graph. Darst. |
| ISBN: | 0130751510 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009892140 | ||
| 003 | DE-604 | ||
| 005 | 20090715 | ||
| 007 | t| | ||
| 008 | 941109s1994 xx ad|| |||| 00||| eng d | ||
| 020 | |a 0130751510 |9 0-13-075151-0 | ||
| 035 | |a (OCoLC)28722358 | ||
| 035 | |a (DE-599)BVBBV009892140 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-19 |a DE-N2 |a DE-M382 |a DE-188 | ||
| 050 | 0 | |a HF6146.T42 | |
| 082 | 0 | |a 659.14/3 |2 20 | |
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Evans, Craig R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing channels |b infomercials and the future of televised marketing |c Craig R. Evans |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1994 | |
| 300 | |a XXV, 308 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Televisie |2 gtt | |
| 650 | 4 | |a Advertising |x Television programs | |
| 650 | 4 | |a Marketing channels | |
| 650 | 4 | |a Television advertising | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehkanal |0 (DE-588)4154062-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
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| 689 | 2 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006549826 | |
Datensatz im Suchindex
| _version_ | 1818952033996111872 |
|---|---|
| any_adam_object | |
| author | Evans, Craig R. |
| author_facet | Evans, Craig R. |
| author_role | aut |
| author_sort | Evans, Craig R. |
| author_variant | c r e cr cre |
| building | Verbundindex |
| bvnumber | BV009892140 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)28722358 (DE-599)BVBBV009892140 |
| dewey-full | 659.14/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3 |
| dewey-search | 659.14/3 |
| dewey-sort | 3659.14 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009892140 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:43:57Z |
| institution | BVB |
| isbn | 0130751510 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006549826 |
| oclc_num | 28722358 |
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| owner_facet | DE-703 DE-19 DE-BY-UBM DE-N2 DE-M382 DE-188 |
| physical | XXV, 308 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Evans, Craig R. Verfasser aut Marketing channels infomercials and the future of televised marketing Craig R. Evans Englewood Cliffs, NJ Prentice Hall 1994 XXV, 308 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Reclame gtt Televisie gtt Advertising Television programs Marketing channels Television advertising Marketing (DE-588)4037589-4 gnd rswk-swf Fernsehkanal (DE-588)4154062-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s DE-604 Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Fernsehkanal (DE-588)4154062-1 s |
| spellingShingle | Evans, Craig R. Marketing channels infomercials and the future of televised marketing Reclame gtt Televisie gtt Advertising Television programs Marketing channels Television advertising Marketing (DE-588)4037589-4 gnd Fernsehkanal (DE-588)4154062-1 gnd Werbung (DE-588)4065541-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4154062-1 (DE-588)4065541-6 (DE-588)4016842-6 (DE-588)4189638-5 |
| title | Marketing channels infomercials and the future of televised marketing |
| title_auth | Marketing channels infomercials and the future of televised marketing |
| title_exact_search | Marketing channels infomercials and the future of televised marketing |
| title_full | Marketing channels infomercials and the future of televised marketing Craig R. Evans |
| title_fullStr | Marketing channels infomercials and the future of televised marketing Craig R. Evans |
| title_full_unstemmed | Marketing channels infomercials and the future of televised marketing Craig R. Evans |
| title_short | Marketing channels |
| title_sort | marketing channels infomercials and the future of televised marketing |
| title_sub | infomercials and the future of televised marketing |
| topic | Reclame gtt Televisie gtt Advertising Television programs Marketing channels Television advertising Marketing (DE-588)4037589-4 gnd Fernsehkanal (DE-588)4154062-1 gnd Werbung (DE-588)4065541-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Reclame Televisie Advertising Television programs Marketing channels Television advertising Marketing Fernsehkanal Werbung Fernsehsendung Werbesendung |
| work_keys_str_mv | AT evanscraigr marketingchannelsinfomercialsandthefutureoftelevisedmarketing |