Companies and markets: understanding business strategy and the market environment
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford u.a.
Blackwell Publ.
1994
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Blackwell Business
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006473131&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XVI, 302 S. graph. Darst. |
| ISBN: | 0631190988 0631190996 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819261982112481280 |
|---|---|
| adam_text | Contents
List of Figures ix
List of Tables xi
List of Boxes xii
Preface xiv
Introduction xv
Acknowledgements xvii
1 Strategic Direction: Background l
Business Objectives 2
Company Management and Organization 3
Strategic Analysis 6
Strategic Direction 7
Internal and External Growth 10
Choosing a Strategy 13
Constraints on Growth 14
Rationalization and Retrenchment 15
2 Horizontal Expansion 17
Delineating the Market 17
Market Concentration 21
Advantages of Horizontal Expansion 25
Horizontal Expansion and Market Power 35
3 Vertical Expansion 41
Vertical Firms and Markets 41
Conceptual Frameworks for Analysing Vertical Markets 42
vi Contents
Contractual Forms of Vertical Coordination 47
Advantages of Vertical Integration 48
Transfer pricing 55
Some Dangers of Vertical Integration for the Firm 56
Vertical Integration and Market Power 59
4 Conglomerate Expansion 65
The Nature of Conglomerate Firms 66
The Extent of Diversification 67
Motives for Diversification 69
The Nature of Conglomerate Firms Revisited 79
The Performance of Diversified Firms 81
Management Style and Strategic Fit 83
Endgame Strategy and Divestment 85
Conglomerates and Market Power 89
5 International Expansion 93
Foreign Market Servicing and Sourcing: The Strategic
Options 94
Some Analyses of the Foreign Direct Investment (FDI)
Decision 101
Pathways to Internationalization 104
Multinational Companies (MNCs5) Advantages over
National Firms 106
Managing MNCs 110
Government Policy towards FDI and MNCs 113
6 Competitive Strategy and Industrial Economics:
Background 117
Market Structure Conduct Performance Schema 117
Market Structure 119
Market Conduct 124
Market Performance 129
Market Performance and Market Structure 134
Public Policy and the Operation of Markets 135
7 Market Entry and Exit 138
Market Entry 138
The Nature of Barriers to Entry 140
Entry forestalling Behaviour by Incumbent Firms 141
Contents vii
Market Dynamics and Opportunities for Entry 147
Contestable Markets 150
Strategies for Market Entry and Their Consequences 152
Strategic Groups and Mobility Barriers 157
Attacking and Defending Tactics 160
Market Exit 163
Endgame Strategies 169
8 Frameworks for Analysing Markets and
Competitiveness 174
Introduction 174
Analysis of Industry Structure 176
The Formulation of Competitive Strategy 183
The Generic Strategies 184
Choice of Competitive Strategy 189
Structure within Industries 192
Industry Evolution 192
Competitive Environments and Strategy 196
Competitive Advantage and Strategic Choice 197
Choosing a Generic Strategy 200
9 The Nature and Significance of
Cost Effectiveness 204
Location 206
Make or Buy 207
Production Costs 208
Distribution Organization 214
Scale Economies 218
The Experience Curve 219
Technical Innovation 221
Product and Job Design 223
Quality Management 225
General Operational Efficiency 226
Interrelationships between Cost cutting Programmes 227
Costs: Strategic Implications 228
10 The Nature and Significance of Product
Differentiation 235
Identifying Customers and Their Needs 236
The Marketing Mix 243
viii Contents
Product Strategy 245
Pricing Strategy 254
Promotional Strategy 258
Place/Distribution Strategy 262
Customer Services 263
Marketing Intelligence 263
Product life Cycles 264
Creating Uniqueness 266
Strategic Risks of Product Differentiation 269
11 Summary 272
Core Themes of the Book 272
Critical Success Factors and Businesses Core Skills 273
Operationalizing Strategy 275
Strategic Choice 278
Technical Appendix: Theory of Markets 280
Perfect Competition 281
Monopoly 283
Monopoly and Perfect Competition Compared 284
Monopolistic Competition 288
Oligopoly 290
Barriers to Entry and Potential Competition 295
Index 299
Figures
1.1 Product market matrix 8
2.1 Markets and industries 20
2.2 Concentration curve 22
2.3 Relative concentration (Lorenz) curve 23
2.4 Unit costs and economies of scale 26
2.5 Costs and strategic options 32
2.6 Factors determining business performance 33
2.7 The product portfolio matrix 34
2.8 Monopoly and atomistic markets compared 36
3.1 Value added chain for plastic bread bins 44
3.2 The Porter value chain 46
3.3 A price squeeze 61
4.1 Categories of business firm 66
4.2 Utton s firm cumulative diversification curve 68
4.3 The capital asset pricing model 73
4.4 Ansoff s diversification matrix 75
4.5 Categories of business firm (extended) 80
5.1 The switch from exporting to FDI 103
5.2 Entry into foreign markets: the internationalization
process 105
6.1 Market structure conduct performance schema 118
7.1 Scale economies and limit pricing 144
7.2 Lower cost entry 148
7.3 Superior product entry 149
7.4 Entry based on expanding total market demand 151
7.5 Attacking tactics 160
7.6 Defending tactics 162
7.7 Endgame strategies 171
8.1 Forces driving industry competition 177
x Figures
8.2 Porter s three generic strategies 185
8.3 Industry life cycle 193
8.4 Porter s alternative cost curves 195
8.5 The new BCG (Boston Consulting Group) matrix 196
8.6 Strategic position and action evaluation (SPACE) matrix 199
8.7 An illustration of SPACE 200
8.8 Strategic position 201
9.1 Sources of efficiency improvements 205
9.2 Minimum efficient scale and costs 219
9.3 Experience curve 221
9.4 Costs and volume 230
10.1 Levels of a product 236
10.2 Product characteristics 240
10.3 Perceptual map 241
10.4 Sources of potential differentiation advantage 244
10.5 Product life cycles 250
10.6 New product development: steps in the process of
developing a new product 252
10.7 life cycles for UK household soaps/detergents 266
10.8 A resource based approach to strategy analysis 267
11.1 Data sources for competitive analysis 279
A.1 Perfect competition 282
A.2 Monopoly 284
A.3 Monopoly and competition compared 285
A.4 Economies of scale and unit cost reductions 286
A.5 Progressive monopoly 287
A.6 Monopolistic competition 289
A.7 Price leadership by a low cost firm 291
A.8 Price output determination for a cartel 293
A.9 Effect of advertising on price and output 295
A. 10 Scale economies and new entry 296
A. 11 The entry forestalling price 297
Tables
5.1 Pharmaceutical firms: foreign market servicing mode of
five firms 108
5.2 The contribution of foreign controlled enterprises to UK
manufacturing industries (1990) 113
7.1 Characteristics of strategic groups in the UK brewing
industry 159
7.2 Environmental attractiveness (condition of demand) 165
7.3 Environmental attractiveness (exit barriers) 166
8.1 Directional policy matrix 198
8.2 Strategic options 201
9.1 Caterpillar s Plant with a Future project 229
Boxes
2.1 The strategic market for motor cars 20
2.2 Market concentration: some UK examples 24
2.3 Minimum efficient scale (MES) in selected UK
industries: the Pratten study 29
2.4 Profitability and market concentration: some examples 38
3.1 Vertical integration in the UK brewing industry 42
3.2 Vertical integration in the UK housing finance market 53
3.3 Vertical disintegration in the UK housing finance market 58
4.1 Examples of company specialization and diversification 70
4.2 Diversification by tobacco companies 71
4.3 Performance of differing organizational forms 82
4.4 Divestment 87
5.1 Market servicing modes 94
5.2 International alliances: some examples 97
5.3 Motives for FDI: some examples 100
7.1 Barriers to entry 142
7.2 Market entry 151
7.3 Retaliatory action against entrants 156
7.4 Market exit and barriers to exit in the UK steel casting
market 168
8.1 Generic strategies in UK food retailing 190
9.1 Costs and the make or buy decision 209
9.2 Minimum efficient scale and capacity utilization in the
UK plasterboard market, 1990 220
9.3 Experience curve for microchips 222
9.4 Advances in computer technology 224
10.1 Market segmentation matrix for paint 238
10.2 Product range example 246
10.3 Product development in the UK coffee market 249
Boxes xiii
10.4 Major inventions in the period 1880 1965 251
10.5 Advertising and promotion expenditure by major coffee
suppliers, 1985 1989 260
|
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| id | DE-604.BV009785123 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:42:09Z |
| institution | BVB |
| isbn | 0631190988 0631190996 |
| language | English |
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| spellingShingle | Lowes, Bryan Pass, Christopher Sanderson, Stuart Companies and markets understanding business strategy and the market environment Business planning Marketing Management Strategic planning Unternehmensplanung (DE-588)4078609-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategische Planung (DE-588)4309237-8 gnd |
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| title | Companies and markets understanding business strategy and the market environment |
| title_auth | Companies and markets understanding business strategy and the market environment |
| title_exact_search | Companies and markets understanding business strategy and the market environment |
| title_full | Companies and markets understanding business strategy and the market environment Bryan Lowes, Christopher Pass and Stuart Sanderson |
| title_fullStr | Companies and markets understanding business strategy and the market environment Bryan Lowes, Christopher Pass and Stuart Sanderson |
| title_full_unstemmed | Companies and markets understanding business strategy and the market environment Bryan Lowes, Christopher Pass and Stuart Sanderson |
| title_short | Companies and markets |
| title_sort | companies and markets understanding business strategy and the market environment |
| title_sub | understanding business strategy and the market environment |
| topic | Business planning Marketing Management Strategic planning Unternehmensplanung (DE-588)4078609-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Business planning Marketing Management Strategic planning Unternehmensplanung Marketingmanagement Strategische Planung |
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