Verfügbarkeit: What's in a name? | Technische Universität München

What's in a name?: advertising and the concepts of brands

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Jones, John P. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Aldershot Gower 1986
Schlagwörter:	Verbraucherverhalten Warenzeichen Markenartikel Markenname Marktforschung Werbung Marketingstrategie
Umfang:	XXII, 292 S. graph. Darst.
ISBN:	0566026791

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV009146692
003	DE-604
005	00000000000000.0
007	t\|
008	940305s1986 xx d\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0566026791 \|9 0-566-02679-1
035			\|a (OCoLC)476538266
035			\|a (DE-599)BVBBV009146692
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-N2
100	1		\|a Jones, John P. \|e Verfasser \|4 aut
245	1	0	\|a What's in a name? \|b advertising and the concepts of brands \|c John Philip Jones
264		1	\|a Aldershot \|b Gower \|c 1986
300			\|a XXII, 292 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Warenzeichen \|0 (DE-588)4064612-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenartikel \|0 (DE-588)4037584-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenname \|0 (DE-588)4114513-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktforschung \|0 (DE-588)4037630-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Markenname \|0 (DE-588)4114513-6 \|D s
689	0	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0		\|5 DE-604
689	1	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	1	1	\|a Warenzeichen \|0 (DE-588)4064612-9 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Markenartikel \|0 (DE-588)4037584-5 \|D s
689	2	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|D s
689	3		\|8 3\p \|5 DE-604
689	4	0	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	4		\|8 4\p \|5 DE-604
689	5	0	\|a Marktforschung \|0 (DE-588)4037630-8 \|D s
689	5		\|8 5\p \|5 DE-604
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-006064128

Datensatz im Suchindex

_version_	1818951342203338752
any_adam_object
author	Jones, John P.
author_facet	Jones, John P.
author_role	aut
author_sort	Jones, John P.
author_variant	j p j jp jpj
building	Verbundindex
bvnumber	BV009146692
ctrlnum	(OCoLC)476538266 (DE-599)BVBBV009146692
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02228nam a2200577 c 4500</leader><controlfield tag="001">BV009146692</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">940305s1986 xx d\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0566026791</subfield><subfield code="9">0-566-02679-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)476538266</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009146692</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jones, John P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">What's in a name?</subfield><subfield code="b">advertising and the concepts of brands</subfield><subfield code="c">John Philip Jones</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Aldershot</subfield><subfield code="b">Gower</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 292 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Warenzeichen</subfield><subfield code="0">(DE-588)4064612-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Warenzeichen</subfield><subfield code="0">(DE-588)4064612-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006064128</subfield></datafield></record></collection>
id	DE-604.BV009146692
illustrated	Illustrated
indexdate	2024-12-20T09:32:57Z
institution	BVB
isbn	0566026791
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-006064128
oclc_num	476538266
open_access_boolean
owner	DE-N2
owner_facet	DE-N2
physical	XXII, 292 S. graph. Darst.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Gower
record_format	marc
spelling	Jones, John P. Verfasser aut What's in a name? advertising and the concepts of brands John Philip Jones Aldershot Gower 1986 XXII, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Warenzeichen (DE-588)4064612-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s DE-604 Warenzeichen (DE-588)4064612-9 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s 4\p DE-604 Marktforschung (DE-588)4037630-8 s 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Jones, John P. What's in a name? advertising and the concepts of brands Verbraucherverhalten (DE-588)4062644-1 gnd Warenzeichen (DE-588)4064612-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenname (DE-588)4114513-6 gnd Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4064612-9 (DE-588)4037584-5 (DE-588)4114513-6 (DE-588)4037630-8 (DE-588)4065541-6 (DE-588)4120697-6
title	What's in a name? advertising and the concepts of brands
title_auth	What's in a name? advertising and the concepts of brands
title_exact_search	What's in a name? advertising and the concepts of brands
title_full	What's in a name? advertising and the concepts of brands John Philip Jones
title_fullStr	What's in a name? advertising and the concepts of brands John Philip Jones
title_full_unstemmed	What's in a name? advertising and the concepts of brands John Philip Jones
title_short	What's in a name?
title_sort	what s in a name advertising and the concepts of brands
title_sub	advertising and the concepts of brands
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Warenzeichen (DE-588)4064612-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenname (DE-588)4114513-6 gnd Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Verbraucherverhalten Warenzeichen Markenartikel Markenname Marktforschung Werbung Marketingstrategie
work_keys_str_mv	AT jonesjohnp whatsinanameadvertisingandtheconceptsofbrands

Verfügbarkeit

MARC

Datensatz im Suchindex

‌