Advertising: concepts and strategies
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY u.a.
Random House Business Division
1980
|
| Ausgabe: | 1. ed., 3. print. |
| Schlagwörter: | |
| Umfang: | XXX, 610 S. zahlr. Kt. |
| ISBN: | 0394322657 |
Internformat
MARC
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| 100 | 1 | |a Gilson, Christopher |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b concepts and strategies |c Christopher Gilson ; Harold W. Berkman* |
| 250 | |a 1. ed., 3. print. | ||
| 264 | 1 | |a New York, NY u.a. |b Random House Business Division |c 1980 | |
| 300 | |a XXX, 610 S. |b zahlr. Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Berkman, Harold W. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-005720369 | |
Datensatz im Suchindex
| _version_ | 1818950844320579584 |
|---|---|
| any_adam_object | |
| author | Gilson, Christopher Berkman, Harold W. |
| author_facet | Gilson, Christopher Berkman, Harold W. |
| author_role | aut aut |
| author_sort | Gilson, Christopher |
| author_variant | c g cg h w b hw hwb |
| building | Verbundindex |
| bvnumber | BV008684320 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 |
| ctrlnum | (OCoLC)5942503 (DE-599)BVBBV008684320 |
| dewey-full | 659.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/1 |
| dewey-search | 659.1/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. ed., 3. print. |
| format | Book |
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| id | DE-604.BV008684320 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:25:03Z |
| institution | BVB |
| isbn | 0394322657 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005720369 |
| oclc_num | 5942503 |
| open_access_boolean | |
| owner | DE-824 DE-188 |
| owner_facet | DE-824 DE-188 |
| physical | XXX, 610 S. zahlr. Kt. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Random House Business Division |
| record_format | marc |
| spelling | Gilson, Christopher Verfasser aut Advertising concepts and strategies Christopher Gilson ; Harold W. Berkman* 1. ed., 3. print. New York, NY u.a. Random House Business Division 1980 XXX, 610 S. zahlr. Kt. txt rdacontent n rdamedia nc rdacarrier Marketing Publicité Advertising Berkman, Harold W. Verfasser aut |
| spellingShingle | Gilson, Christopher Berkman, Harold W. Advertising concepts and strategies Marketing Publicité Advertising |
| title | Advertising concepts and strategies |
| title_auth | Advertising concepts and strategies |
| title_exact_search | Advertising concepts and strategies |
| title_full | Advertising concepts and strategies Christopher Gilson ; Harold W. Berkman* |
| title_fullStr | Advertising concepts and strategies Christopher Gilson ; Harold W. Berkman* |
| title_full_unstemmed | Advertising concepts and strategies Christopher Gilson ; Harold W. Berkman* |
| title_short | Advertising |
| title_sort | advertising concepts and strategies |
| title_sub | concepts and strategies |
| topic | Marketing Publicité Advertising |
| topic_facet | Marketing Publicité Advertising |
| work_keys_str_mv | AT gilsonchristopher advertisingconceptsandstrategies AT berkmanharoldw advertisingconceptsandstrategies |