Direct marketing management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Ausgabe: | 2. print. |
| Schlagwörter: | |
| Beschreibung: | Literaturangaben |
| Umfang: | XXII, 501 S. Ill., graph. Darst. |
| ISBN: | 013214784X |
Internformat
MARC
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| 035 | |a (OCoLC)18350027 | ||
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| 100 | 1 | |a Roberts, Mary L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Direct marketing management |c Mary Lou Roberts ; Paul D. Berger |
| 250 | |a 2. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1989 | |
| 300 | |a XXII, 501 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Direct marketing | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
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| 700 | 1 | |a Berger, Paul D. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Roberts, Mary L. Berger, Paul D. |
| author_facet | Roberts, Mary L. Berger, Paul D. |
| author_role | aut aut |
| author_sort | Roberts, Mary L. |
| author_variant | m l r ml mlr p d b pd pdb |
| building | Verbundindex |
| bvnumber | BV008548442 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)18350027 (DE-599)BVBBV008548442 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. print. |
| format | Book |
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| id | DE-604.BV008548442 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:22:52Z |
| institution | BVB |
| isbn | 013214784X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005619086 |
| oclc_num | 18350027 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XXII, 501 S. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Roberts, Mary L. Verfasser aut Direct marketing management Mary Lou Roberts ; Paul D. Berger 2. print. Englewood Cliffs, NJ Prentice Hall 1989 XXII, 501 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Direct marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Marketingmanagement (DE-588)4168907-0 s DE-604 Berger, Paul D. Verfasser aut |
| spellingShingle | Roberts, Mary L. Berger, Paul D. Direct marketing management Direct marketing Marketingmanagement (DE-588)4168907-0 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4012421-6 |
| title | Direct marketing management |
| title_auth | Direct marketing management |
| title_exact_search | Direct marketing management |
| title_full | Direct marketing management Mary Lou Roberts ; Paul D. Berger |
| title_fullStr | Direct marketing management Mary Lou Roberts ; Paul D. Berger |
| title_full_unstemmed | Direct marketing management Mary Lou Roberts ; Paul D. Berger |
| title_short | Direct marketing management |
| title_sort | direct marketing management |
| topic | Direct marketing Marketingmanagement (DE-588)4168907-0 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direct marketing Marketingmanagement Direktmarketing |
| work_keys_str_mv | AT robertsmaryl directmarketingmanagement AT bergerpauld directmarketingmanagement |