Advertising, alcohol consumption, and abuse: a worldwide survey
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Westport, Conn. u.a.
Greenwood Press
1993
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Contributions to the study of mass media and communications
41 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005532353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIII, 195 S. |
| ISBN: | 031328959X |
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Datensatz im Suchindex
| _version_ | 1819374840334778368 |
|---|---|
| adam_text | Contents
Figures and Tables ix
Preface xi
Chapter 1: Introduction 1
Chapter 2: The Theoretical Basis for Advertising Effects 13
Chapter 3: Exposure to Alcohol Images in Mass Media 27
Chapter 4: The Experimental Evidence for Media Effects 57
Chapter 5: The Macroeconomic Relationship Between
Advertising and Consumption 95
Chapter 6: Summary and Conclusions 131
Notes 153
Bibliography 155
Author Index 187
Subject Index 193
Figures and Tables
FIGURES
2.1 Bimodal Distribution of Alcoholism Theory 18
2.2 Single Distribution Theory of Alcoholism 20
2.3 Marketing Mix Functions in Consumer Decision Making 23
4.1 Strickland Effects Model 88
6.1 Hypothesized Effect of Advertising Based on Involvement
with Alcohol 146
6.2 Effect of Warning Labels Based on Involvement with Alcohol 147
TABLES
1.1 A Literature Reviews 4
LIB Compendia 8
6.1 Exposure to Alcohol Portrayals in Television Programming 134
6.2 Cross Cultural Comparison of Alcohol on Television 135
6.3 Exposure to Alcohol Depictions in Programming and Alcohol
Commercials 136
6.4 Relationship Between Advertising Exposure and
Consumption: Quasi Experiments 138
6.5 Foreign Advertising Elasticities 140
x Figures and Tables
6.6 Systemwide Conditional Advertising Elasticities 141
6.7 Relationship Between Advertising Exposure and Intoxication:
Quasi Experiments 143
6.8 Relationship Between Advertising Exposure and Abuse:
Quasi Experiments 144
6.9 Summary of Empirical Findings 150
|
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| discipline | Allgemeines |
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| indexdate | 2024-12-20T09:21:04Z |
| institution | BVB |
| isbn | 031328959X |
| language | English |
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| publishDate | 1993 |
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| series | Contributions to the study of mass media and communications |
| series2 | Contributions to the study of mass media and communications |
| spellingShingle | Fisher, Joseph C. Advertising, alcohol consumption, and abuse a worldwide survey Contributions to the study of mass media and communications Alcoholgebruik gtt Alcoholisme gtt Reclame gtt Advertising as Topic Abstracts Advertising as Topic Review Advertising Alcoholic beverages Bibliography Alcohol Drinking Abstracts Alcohol Drinking Review Alcoholism in mass media Bibliography Alcoholism Abstracts Alcoholism Review Consumer Participation Abstracts Consumer Participation Review Consumer behavior Bibliography Drinking of alcoholic beverages Bibliography Mass Media Abstracts Mass Media Review Werbung (DE-588)4065541-6 gnd Trinkverhalten (DE-588)4078415-0 gnd Alkoholisches Getränk (DE-588)4128384-3 gnd Gesundheitsverhalten (DE-588)4020774-2 gnd Wirkung (DE-588)4190021-2 gnd Massenmedien (DE-588)4037877-9 gnd |
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| title | Advertising, alcohol consumption, and abuse a worldwide survey |
| title_auth | Advertising, alcohol consumption, and abuse a worldwide survey |
| title_exact_search | Advertising, alcohol consumption, and abuse a worldwide survey |
| title_full | Advertising, alcohol consumption, and abuse a worldwide survey Joseph C. Fisher |
| title_fullStr | Advertising, alcohol consumption, and abuse a worldwide survey Joseph C. Fisher |
| title_full_unstemmed | Advertising, alcohol consumption, and abuse a worldwide survey Joseph C. Fisher |
| title_short | Advertising, alcohol consumption, and abuse |
| title_sort | advertising alcohol consumption and abuse a worldwide survey |
| title_sub | a worldwide survey |
| topic | Alcoholgebruik gtt Alcoholisme gtt Reclame gtt Advertising as Topic Abstracts Advertising as Topic Review Advertising Alcoholic beverages Bibliography Alcohol Drinking Abstracts Alcohol Drinking Review Alcoholism in mass media Bibliography Alcoholism Abstracts Alcoholism Review Consumer Participation Abstracts Consumer Participation Review Consumer behavior Bibliography Drinking of alcoholic beverages Bibliography Mass Media Abstracts Mass Media Review Werbung (DE-588)4065541-6 gnd Trinkverhalten (DE-588)4078415-0 gnd Alkoholisches Getränk (DE-588)4128384-3 gnd Gesundheitsverhalten (DE-588)4020774-2 gnd Wirkung (DE-588)4190021-2 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Alcoholgebruik Alcoholisme Reclame Advertising as Topic Abstracts Advertising as Topic Review Advertising Alcoholic beverages Bibliography Alcohol Drinking Abstracts Alcohol Drinking Review Alcoholism in mass media Bibliography Alcoholism Abstracts Alcoholism Review Consumer Participation Abstracts Consumer Participation Review Consumer behavior Bibliography Drinking of alcoholic beverages Bibliography Mass Media Abstracts Mass Media Review Werbung Trinkverhalten Alkoholisches Getränk Gesundheitsverhalten Wirkung Massenmedien Bibliografie Review Literature |
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