Marketing by Matrix: [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern]
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Wien
Ueberreuter
1993
|
| Schlagwörter: | |
| Umfang: | 222 S. graph. Darst. |
| ISBN: | 390126034X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 003 | DE-604 | ||
| 005 | 20040211 | ||
| 007 | t| | ||
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| 020 | |a 390126034X |9 3-901260-34-X | ||
| 035 | |a (OCoLC)75368918 | ||
| 035 | |a (DE-599)BVBBV008344060 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 240 | 1 | 0 | |a Marketing by Matrix |
| 245 | 1 | 0 | |a Marketing by Matrix |b [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] |c McDonald & Leppard |
| 264 | 1 | |a Wien |b Ueberreuter |c 1993 | |
| 300 | |a 222 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Planung |0 (DE-588)4046235-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Matrixorganisation |0 (DE-588)4136164-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Matrix |g Mathematik |0 (DE-588)4037968-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 2 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Leppard, John W. |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-005513178 | |
Datensatz im Suchindex
| _version_ | 1818950569805479936 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- Leppard, John W. |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Leppard, John W. |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm j w l jw jwl |
| building | Verbundindex |
| bvnumber | BV008344060 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75368918 (DE-599)BVBBV008344060 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008344060 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:20:41Z |
| institution | BVB |
| isbn | 390126034X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005513178 |
| oclc_num | 75368918 |
| open_access_boolean | |
| owner | DE-523 DE-634 DE-188 |
| owner_facet | DE-523 DE-634 DE-188 |
| physical | 222 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Ueberreuter |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing by Matrix Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] McDonald & Leppard Wien Ueberreuter 1993 222 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Planung (DE-588)4046235-3 gnd rswk-swf Matrixorganisation (DE-588)4136164-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Matrix Mathematik (DE-588)4037968-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s Matrix Mathematik (DE-588)4037968-1 s DE-604 Matrixorganisation (DE-588)4136164-7 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Leppard, John W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Leppard, John W. Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] Planung (DE-588)4046235-3 gnd Matrixorganisation (DE-588)4136164-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Matrix Mathematik (DE-588)4037968-1 gnd |
| subject_GND | (DE-588)4046235-3 (DE-588)4136164-7 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4037968-1 |
| title | Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] |
| title_alt | Marketing by Matrix |
| title_auth | Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] |
| title_exact_search | Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] |
| title_full | Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] McDonald & Leppard |
| title_fullStr | Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] McDonald & Leppard |
| title_full_unstemmed | Marketing by Matrix [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] McDonald & Leppard |
| title_short | Marketing by Matrix |
| title_sort | marketing by matrix 100 praxiserprobte wege ihr strategisches und taktisches marketing zu verbessern |
| title_sub | [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern] |
| topic | Planung (DE-588)4046235-3 gnd Matrixorganisation (DE-588)4136164-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Matrix Mathematik (DE-588)4037968-1 gnd |
| topic_facet | Planung Matrixorganisation Marketingstrategie Marketing Matrix Mathematik |
| work_keys_str_mv | AT mcdonaldmalcolm marketingbymatrix AT leppardjohnw marketingbymatrix AT mcdonaldmalcolm marketingbymatrix100praxiserprobtewegeihrstrategischesundtaktischesmarketingzuverbessern AT leppardjohnw marketingbymatrix100praxiserprobtewegeihrstrategischesundtaktischesmarketingzuverbessern |