Marketing management: strategies and programs
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1988
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagwörter: | |
| Umfang: | XVI, 427 S. graph. Darst. |
| ISBN: | 0070489297 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 930910s1988 xxud||| |||| 00||| eng d | ||
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| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-N2 |a DE-521 |a DE-188 | ||
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| 100 | 1 | |a Guiltinan, Joseph P. |e Verfasser |0 (DE-588)130000558 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b strategies and programs |c Joseph P. Guiltinan ; Gordon W. Paul |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1988 | |
| 300 | |a XVI, 427 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Paul, Gordon W. |d 1921- |e Verfasser |0 (DE-588)130000574 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-005419288 | |
Datensatz im Suchindex
| _version_ | 1818950429109649408 |
|---|---|
| any_adam_object | |
| author | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_GND | (DE-588)130000558 (DE-588)130000574 |
| author_facet | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_role | aut aut |
| author_sort | Guiltinan, Joseph P. |
| author_variant | j p g jp jpg g w p gw gwp |
| building | Verbundindex |
| bvnumber | BV008210653 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.G84 1988 |
| callnumber-search | HF5415.13.G84 1988 |
| callnumber-sort | HF 45415.13 G84 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1067942891 (DE-599)BVBBV008210653 |
| dewey-full | 658.8 658.819 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 19 |
| dewey-search | 658.8 658.8 19 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV008210653 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:18:27Z |
| institution | BVB |
| isbn | 0070489297 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005419288 |
| oclc_num | 1067942891 |
| open_access_boolean | |
| owner | DE-N2 DE-521 DE-188 |
| owner_facet | DE-N2 DE-521 DE-188 |
| physical | XVI, 427 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Guiltinan, Joseph P. Verfasser (DE-588)130000558 aut Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul 3. ed. New York u.a. McGraw-Hill 1988 XVI, 427 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing - Gestion Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 Paul, Gordon W. 1921- Verfasser (DE-588)130000574 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Guiltinan, Joseph P. Paul, Gordon W. 1921- Marketing management strategies and programs Marketing - Gestion Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4197319-7 |
| title | Marketing management strategies and programs |
| title_auth | Marketing management strategies and programs |
| title_exact_search | Marketing management strategies and programs |
| title_full | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_fullStr | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_full_unstemmed | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_short | Marketing management |
| title_sort | marketing management strategies and programs |
| title_sub | strategies and programs |
| topic | Marketing - Gestion Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing - Gestion Marketing -- Management Marketingmanagement Kundengruppenmanagement |
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