Verfügbarkeit: Strategic marketing management | Technische Universität München

Strategic marketing management: planning, implementation, and control

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Bibliographische Detailangaben
Beteiligte Personen:	Wilson, R. M. S. 1946- (VerfasserIn), Gilligan, Colin (VerfasserIn), Pearson, David J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford u.a. Butterworth-Heinemann 1992
Ausgabe:	1. publ.
Schriftenreihe:	The marketing series / student
Schlagwörter:	Marketing - Gestion Marketing Strategisch management Marketing > Management Marketingstrategie Marketingmanagement Strategisches Management Lehrbuch
Umfang:	XX, 644 S. graph. Darst.
ISBN:	0750603291

Internformat

MARC


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Datensatz im Suchindex

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author	Wilson, R. M. S. 1946- Gilligan, Colin Pearson, David J.
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illustrated	Illustrated
indexdate	2024-12-20T09:14:13Z
institution	BVB
isbn	0750603291
language	English
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physical	XX, 644 S. graph. Darst.
publishDate	1992
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publisher	Butterworth-Heinemann
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series2	The marketing series / student
spelling	Wilson, R. M. S. 1946- Verfasser (DE-588)14088162X aut Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson 1. publ. Oxford u.a. Butterworth-Heinemann 1992 XX, 644 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series / student Marketing - Gestion ram Marketing gtt Strategisch management gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s DE-188 Marketing (DE-588)4037589-4 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Gilligan, Colin Verfasser aut Pearson, David J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Wilson, R. M. S. 1946- Gilligan, Colin Pearson, David J. Strategic marketing management planning, implementation, and control Marketing - Gestion ram Marketing gtt Strategisch management gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4123623-3
title	Strategic marketing management planning, implementation, and control
title_auth	Strategic marketing management planning, implementation, and control
title_exact_search	Strategic marketing management planning, implementation, and control
title_full	Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson
title_fullStr	Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson
title_full_unstemmed	Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson
title_short	Strategic marketing management
title_sort	strategic marketing management planning implementation and control
title_sub	planning, implementation, and control
topic	Marketing - Gestion ram Marketing gtt Strategisch management gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Marketing - Gestion Marketing Strategisch management Marketing Management Marketingstrategie Marketingmanagement Strategisches Management Lehrbuch
work_keys_str_mv	AT wilsonrms strategicmarketingmanagementplanningimplementationandcontrol AT gilligancolin strategicmarketingmanagementplanningimplementationandcontrol AT pearsondavidj strategicmarketingmanagementplanningimplementationandcontrol

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MARC

Datensatz im Suchindex

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