Principles of marketing management:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
MacMillan
1986
|
| Schlagwörter: | |
| Umfang: | XXII, 730 S. |
| ISBN: | 002305171X 0029465818 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
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| author | Bagozzi, Richard P. |
| author_facet | Bagozzi, Richard P. |
| author_role | aut |
| author_sort | Bagozzi, Richard P. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV007694028 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T09:09:55Z |
| institution | BVB |
| isbn | 002305171X 0029465818 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005050558 |
| oclc_num | 246345332 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XXII, 730 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | MacMillan |
| record_format | marc |
| spelling | Bagozzi, Richard P. Verfasser aut Principles of marketing management Richard P. Bagozzi New York MacMillan 1986 XXII, 730 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bagozzi, Richard P. Principles of marketing management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 |
| title | Principles of marketing management |
| title_auth | Principles of marketing management |
| title_exact_search | Principles of marketing management |
| title_full | Principles of marketing management Richard P. Bagozzi |
| title_fullStr | Principles of marketing management Richard P. Bagozzi |
| title_full_unstemmed | Principles of marketing management Richard P. Bagozzi |
| title_short | Principles of marketing management |
| title_sort | principles of marketing management |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT bagozzirichardp principlesofmarketingmanagement |