Verfügbarkeit: The spot | Technische Universität München

The spot: the rise of political advertising on television

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Bibliographische Detailangaben
Beteiligte Personen:	Diamond, Edwin (VerfasserIn), Bates, Stephen 1958- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cambridge, Mass. u.a. MIT Pr. 1992
Ausgabe:	3. ed.
Schlagwörter:	Geschichte 1952-1992 Publicité politique - États-Unis Publicité télévisée - États-Unis Reclamefilms Televisie Verkiezingscampagnes Advertising, Political > United States Television advertising > United States Fernsehen Fernsehsendung Wahl Politik Geschichte Werbespot Werbesendung USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005024799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XIV, 418 S. Ill.
ISBN:	0262041308

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Datensatz im Suchindex

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adam_text	CONTENTS Introduction ix PART I The New Media Age CHAPTER 1 Morning Again . . . and the Morning After 3 PART II 1952 1992 CHAPTER 2 The Radio Age and the Birth of Spots 35 CHAPTER 3 Ike, BBD O, USP, and TV 44 CHAPTER 4 Checkers 64 CHAPTER 5 The Rise of Living Room Politics 74 CHAPTER 6 Kennedy, Kennedy, Ken ne dy 90 Contents v CHAPTER 7 The New Advertising: Soft Sell Arrives 109 CHAPTER 8 Daisy and the Dirty Pictures in the Public Mind 117 CHAPTER 9 High Tech Politics 142 CHAPTER 10 The New Nixon and the Old Humphrey 147 CHAPTER 11 Tanya Talks, Watergate Walks 177 CHAPTER 12 Bright Songs and Blue Jeans: The Life Style Campaign 211 CHAPTER 13 From the Soviet Threat to the Horton Threat 245 PART III Styles CHAPTER 14 The Man on the White Horse, and Other Tales of Media Techniques 289 PART IV Effects CHAPTER 15 It Was the Truck: Judging the Effects of Polispots 345 CHAPTER 16 The Trouble with Spots 368 Source Notes 399 Index 409
any_adam_object	1
author	Diamond, Edwin Bates, Stephen 1958-
author_GND	(DE-588)170598349
author_facet	Diamond, Edwin Bates, Stephen 1958-
author_role	aut aut
author_sort	Diamond, Edwin
author_variant	e d ed s b sb
building	Verbundindex
bvnumber	BV007662969
callnumber-first	J - Political Science
callnumber-label	JF2112
callnumber-raw	JF2112.A4
callnumber-search	JF2112.A4
callnumber-sort	JF 42112 A4
callnumber-subject	JF - Public Administration
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ctrlnum	(OCoLC)24700595 (DE-599)BVBBV007662969
dewey-full	659.1/9320973
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/9320973
dewey-search	659.1/9320973
dewey-sort	3659.1 79320973
dewey-tens	650 - Management and auxiliary services
discipline	Politologie Wirtschaftswissenschaften
edition	3. ed.
era	Geschichte 1952-1992 gnd
era_facet	Geschichte 1952-1992
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spellingShingle	Diamond, Edwin Bates, Stephen 1958- The spot the rise of political advertising on television Publicité politique - États-Unis Publicité politique - États-Unis ram Publicité télévisée - États-Unis Publicité télévisée - États-Unis ram Reclamefilms gtt Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Wahl (DE-588)4064286-0 gnd Politik (DE-588)4046514-7 gnd Geschichte (DE-588)4020517-4 gnd Werbespot (DE-588)4197734-8 gnd Werbesendung (DE-588)4189638-5 gnd
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title	The spot the rise of political advertising on television
title_auth	The spot the rise of political advertising on television
title_exact_search	The spot the rise of political advertising on television
title_full	The spot the rise of political advertising on television Edwin Diamond and Stephen Bates
title_fullStr	The spot the rise of political advertising on television Edwin Diamond and Stephen Bates
title_full_unstemmed	The spot the rise of political advertising on television Edwin Diamond and Stephen Bates
title_short	The spot
title_sort	the spot the rise of political advertising on television
title_sub	the rise of political advertising on television
topic	Publicité politique - États-Unis Publicité politique - États-Unis ram Publicité télévisée - États-Unis Publicité télévisée - États-Unis ram Reclamefilms gtt Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Wahl (DE-588)4064286-0 gnd Politik (DE-588)4046514-7 gnd Geschichte (DE-588)4020517-4 gnd Werbespot (DE-588)4197734-8 gnd Werbesendung (DE-588)4189638-5 gnd
topic_facet	Publicité politique - États-Unis Publicité télévisée - États-Unis Reclamefilms Televisie Verkiezingscampagnes Advertising, Political United States Television advertising United States Fernsehen Fernsehsendung Wahl Politik Geschichte Werbespot Werbesendung USA
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