Advertising's standards and content: Executives' perspective
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
MSI
1972
|
| Schriftenreihe: | Marketing Science Institute <Cambridge, Mass.>: Working paper.
3=Preliminary research report. |
| Schlagwörter: | |
| Umfang: | 25 S.m.Abb. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV007343357 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 930421s1972 xx |||| 00||| eng d | ||
| 035 | |a (OCoLC)840951 | ||
| 035 | |a (DE-599)BVBBV007343357 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HF5823 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Greyser, Stephen A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising's standards and content |b Executives' perspective |c Stephen A. Greyser ; Bonnie B. Reece* |
| 264 | 1 | |a Cambridge, Mass. |b MSI |c 1972 | |
| 300 | |a 25 S.m.Abb. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing Science Institute <Cambridge, Mass.>: Working paper. |v 3=Preliminary research report. | |
| 650 | 4 | |a Advertising |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Reece, Bonnie B. |e Verfasser |4 aut | |
| 830 | 0 | |a Marketing Science Institute <Cambridge, Mass.>: Working paper. |v 3=Preliminary research report. |w (DE-604)BV008904411 |9 3 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-004733381 | |
Datensatz im Suchindex
| _version_ | 1818949428197720064 |
|---|---|
| any_adam_object | |
| author | Greyser, Stephen A. Reece, Bonnie B. |
| author_facet | Greyser, Stephen A. Reece, Bonnie B. |
| author_role | aut aut |
| author_sort | Greyser, Stephen A. |
| author_variant | s a g sa sag b b r bb bbr |
| building | Verbundindex |
| bvnumber | BV007343357 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)840951 (DE-599)BVBBV007343357 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01124nam a2200325 cb4500</leader><controlfield tag="001">BV007343357</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">930421s1972 xx |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)840951</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007343357</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Greyser, Stephen A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising's standards and content</subfield><subfield code="b">Executives' perspective</subfield><subfield code="c">Stephen A. Greyser ; Bonnie B. Reece*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">MSI</subfield><subfield code="c">1972</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">25 S.m.Abb.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Working paper.</subfield><subfield code="v">3=Preliminary research report.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reece, Bonnie B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Working paper.</subfield><subfield code="v">3=Preliminary research report.</subfield><subfield code="w">(DE-604)BV008904411</subfield><subfield code="9">3</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004733381</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV007343357 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T09:02:32Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004733381 |
| oclc_num | 840951 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 25 S.m.Abb. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | MSI |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Working paper. |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Working paper. |
| spelling | Greyser, Stephen A. Verfasser aut Advertising's standards and content Executives' perspective Stephen A. Greyser ; Bonnie B. Reece* Cambridge, Mass. MSI 1972 25 S.m.Abb. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Working paper. 3=Preliminary research report. Advertising United States USA Reece, Bonnie B. Verfasser aut Marketing Science Institute <Cambridge, Mass.>: Working paper. 3=Preliminary research report. (DE-604)BV008904411 3 |
| spellingShingle | Greyser, Stephen A. Reece, Bonnie B. Advertising's standards and content Executives' perspective Marketing Science Institute <Cambridge, Mass.>: Working paper. Advertising United States |
| title | Advertising's standards and content Executives' perspective |
| title_auth | Advertising's standards and content Executives' perspective |
| title_exact_search | Advertising's standards and content Executives' perspective |
| title_full | Advertising's standards and content Executives' perspective Stephen A. Greyser ; Bonnie B. Reece* |
| title_fullStr | Advertising's standards and content Executives' perspective Stephen A. Greyser ; Bonnie B. Reece* |
| title_full_unstemmed | Advertising's standards and content Executives' perspective Stephen A. Greyser ; Bonnie B. Reece* |
| title_short | Advertising's standards and content |
| title_sort | advertising s standards and content executives perspective |
| title_sub | Executives' perspective |
| topic | Advertising United States |
| topic_facet | Advertising United States USA |
| volume_link | (DE-604)BV008904411 |
| work_keys_str_mv | AT greyserstephena advertisingsstandardsandcontentexecutivesperspective AT reecebonnieb advertisingsstandardsandcontentexecutivesperspective |