Advertising measurement and decision making:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass.
Allyn & Bacon
1968
|
| Schriftenreihe: | Marketing Science Institute series of books
|
| Umfang: | XX, 103 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007126187 | ||
| 003 | DE-604 | ||
| 005 | 20150812 | ||
| 007 | t| | ||
| 008 | 930421s1968 xx |||| 00||| eng d | ||
| 035 | |a (OCoLC)632535757 | ||
| 035 | |a (DE-599)BVBBV007126187 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-945 |a DE-N2 |a DE-83 |a DE-188 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Dalbey, Homer M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising measurement and decision making |c by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| 264 | 1 | |a Boston, Mass. |b Allyn & Bacon |c 1968 | |
| 300 | |a XX, 103 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing Science Institute series of books | |
| 700 | 1 | |a Gross, Irwin |e Verfasser |4 aut | |
| 700 | 1 | |a Wind, Yoram |d 1938- |e Verfasser |0 (DE-588)124948839 |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-004541728 | |
Datensatz im Suchindex
| _version_ | 1818949177894240256 |
|---|---|
| any_adam_object | |
| author | Dalbey, Homer M. Gross, Irwin Wind, Yoram 1938- |
| author_GND | (DE-588)124948839 |
| author_facet | Dalbey, Homer M. Gross, Irwin Wind, Yoram 1938- |
| author_role | aut aut aut |
| author_sort | Dalbey, Homer M. |
| author_variant | h m d hm hmd i g ig y w yw |
| building | Verbundindex |
| bvnumber | BV007126187 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)632535757 (DE-599)BVBBV007126187 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00971nam a2200301 c 4500</leader><controlfield tag="001">BV007126187</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150812 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">930421s1968 xx |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)632535757</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007126187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dalbey, Homer M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising measurement and decision making</subfield><subfield code="c">by Homer M. Dalbey, Irwin Gross and Yoram Wind</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Allyn & Bacon</subfield><subfield code="c">1968</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 103 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing Science Institute series of books</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gross, Irwin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wind, Yoram</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124948839</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004541728</subfield></datafield></record></collection> |
| id | DE-604.BV007126187 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T08:58:33Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004541728 |
| oclc_num | 632535757 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-945 DE-N2 DE-83 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-945 DE-N2 DE-83 DE-188 |
| physical | XX, 103 S. |
| psigel | TUB-nveb |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Allyn & Bacon |
| record_format | marc |
| series2 | Marketing Science Institute series of books |
| spelling | Dalbey, Homer M. Verfasser aut Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind Boston, Mass. Allyn & Bacon 1968 XX, 103 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute series of books Gross, Irwin Verfasser aut Wind, Yoram 1938- Verfasser (DE-588)124948839 aut |
| spellingShingle | Dalbey, Homer M. Gross, Irwin Wind, Yoram 1938- Advertising measurement and decision making |
| title | Advertising measurement and decision making |
| title_auth | Advertising measurement and decision making |
| title_exact_search | Advertising measurement and decision making |
| title_full | Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| title_fullStr | Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| title_full_unstemmed | Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| title_short | Advertising measurement and decision making |
| title_sort | advertising measurement and decision making |
| work_keys_str_mv | AT dalbeyhomerm advertisingmeasurementanddecisionmaking AT grossirwin advertisingmeasurementanddecisionmaking AT windyoram advertisingmeasurementanddecisionmaking |