Mismarketing: case histories of marketing misfires
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Garden City, NY
Doubleday
1970
|
| Schlagwörter: | |
| Umfang: | VIII, 253 S. |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Berg, Thomas L. |
| author_facet | Berg, Thomas L. |
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| dewey-full | 658.8/001/86 |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-12-20T08:50:23Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004162739 |
| oclc_num | 70924 |
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| physical | VIII, 253 S. |
| publishDate | 1970 |
| publishDateSearch | 1970 |
| publishDateSort | 1970 |
| publisher | Doubleday |
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| spelling | Berg, Thomas L. Verfasser aut Mismarketing case histories of marketing misfires Thomas L. Berg Garden City, NY Doubleday 1970 VIII, 253 S. txt rdacontent n rdamedia nc rdacarrier Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Berg, Thomas L. Mismarketing case histories of marketing misfires Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Mismarketing case histories of marketing misfires |
| title_auth | Mismarketing case histories of marketing misfires |
| title_exact_search | Mismarketing case histories of marketing misfires |
| title_full | Mismarketing case histories of marketing misfires Thomas L. Berg |
| title_fullStr | Mismarketing case histories of marketing misfires Thomas L. Berg |
| title_full_unstemmed | Mismarketing case histories of marketing misfires Thomas L. Berg |
| title_short | Mismarketing |
| title_sort | mismarketing case histories of marketing misfires |
| title_sub | case histories of marketing misfires |
| topic | Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Case studies Marketing Fallstudiensammlung |
| work_keys_str_mv | AT bergthomasl mismarketingcasehistoriesofmarketingmisfires |