Advertising management: Text and cases
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Columbus, OH
Merrill
1979
|
| Schlagwörter: | |
| Umfang: | IX, 533 S. graph. Darst. |
| ISBN: | 0675083028 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006436397 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 930210s1979 xx d||| |||| 00||| eng d | ||
| 020 | |a 0675083028 |9 0-675-08302-8 | ||
| 035 | |a (OCoLC)5147425 | ||
| 035 | |a (DE-599)BVBBV006436397 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Anderson, Robert L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising management |b Text and cases |c Robert L. Anderson ; Thomas E. Barry* |
| 264 | 1 | |a Columbus, OH |b Merrill |c 1979 | |
| 300 | |a IX, 533 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising |x Management | |
| 700 | 1 | |a Barry, Thomas E. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-004080289 | |
Datensatz im Suchindex
| _version_ | 1818948557977157632 |
|---|---|
| any_adam_object | |
| author | Anderson, Robert L. Barry, Thomas E. |
| author_facet | Anderson, Robert L. Barry, Thomas E. |
| author_role | aut aut |
| author_sort | Anderson, Robert L. |
| author_variant | r l a rl rla t e b te teb |
| building | Verbundindex |
| bvnumber | BV006436397 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)5147425 (DE-599)BVBBV006436397 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00924nam a2200313 c 4500</leader><controlfield tag="001">BV006436397</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">930210s1979 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0675083028</subfield><subfield code="9">0-675-08302-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)5147425</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006436397</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Anderson, Robert L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising management</subfield><subfield code="b">Text and cases</subfield><subfield code="c">Robert L. Anderson ; Thomas E. Barry*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Columbus, OH</subfield><subfield code="b">Merrill</subfield><subfield code="c">1979</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX, 533 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Barry, Thomas E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004080289</subfield></datafield></record></collection> |
| id | DE-604.BV006436397 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:48:42Z |
| institution | BVB |
| isbn | 0675083028 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004080289 |
| oclc_num | 5147425 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | IX, 533 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Merrill |
| record_format | marc |
| spelling | Anderson, Robert L. Verfasser aut Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* Columbus, OH Merrill 1979 IX, 533 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Management Barry, Thomas E. Verfasser aut |
| spellingShingle | Anderson, Robert L. Barry, Thomas E. Advertising management Text and cases Advertising Management |
| title | Advertising management Text and cases |
| title_auth | Advertising management Text and cases |
| title_exact_search | Advertising management Text and cases |
| title_full | Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* |
| title_fullStr | Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* |
| title_full_unstemmed | Advertising management Text and cases Robert L. Anderson ; Thomas E. Barry* |
| title_short | Advertising management |
| title_sort | advertising management text and cases |
| title_sub | Text and cases |
| topic | Advertising Management |
| topic_facet | Advertising Management |
| work_keys_str_mv | AT andersonrobertl advertisingmanagementtextandcases AT barrythomase advertisingmanagementtextandcases |