Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1992
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Umfang: | 168 S. graph. Darst. |
| ISBN: | 0750604085 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing by matrix |b 100 practical ways to improve your strategic and tactical marketing |c Malcolm H. B. McDonald and John W. Leppard |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1992 | |
| 300 | |a 168 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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Datensatz im Suchindex
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| author | McDonald, Malcolm 1938- Leppard, John W. |
| author_GND | (DE-588)118107585 |
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| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
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| building | Verbundindex |
| bvnumber | BV006347503 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)28588043 (DE-599)BVBBV006347503 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T08:47:17Z |
| institution | BVB |
| isbn | 0750604085 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004016980 |
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| physical | 168 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
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| publisher | Butterworth-Heinemann |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard 1. publ. Oxford Butterworth-Heinemann 1992 168 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Marketing (DE-588)4037589-4 s DE-604 Leppard, John W. Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Leppard, John W. Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4048476-2 |
| title | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_auth | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_exact_search | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_full | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard |
| title_fullStr | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard |
| title_full_unstemmed | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard |
| title_short | Marketing by matrix |
| title_sort | marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_sub | 100 practical ways to improve your strategic and tactical marketing |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing Ratgeber |
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