Strategic marketing and the product life cycle:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1982
|
| Schriftenreihe: | Marketing Science Institute <Cambridge, Mass.>: Report
82,103.: Research program working paper. |
| Schlagwörter: | |
| Umfang: | 27 S. |
Internformat
MARC
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Datensatz im Suchindex
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| author | Wiersema, Frederik D. |
| author_facet | Wiersema, Frederik D. |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV006106727 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T08:43:31Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003857590 |
| oclc_num | 8875793 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-83 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-83 |
| physical | 27 S. |
| psigel | TUB-nveb |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report |
| spelling | Wiersema, Frederik D. Verfasser aut Strategic marketing and the product life cycle Cambridge, Mass. Marketing Science Inst. 1982 27 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report 82,103.: Research program working paper. Marketing Product life cycle Marketing Science Institute <Cambridge, Mass.>: Report 82,103.: Research program working paper. (DE-604)BV002814091 82,103 |
| spellingShingle | Wiersema, Frederik D. Strategic marketing and the product life cycle Marketing Science Institute <Cambridge, Mass.>: Report Marketing Product life cycle |
| title | Strategic marketing and the product life cycle |
| title_auth | Strategic marketing and the product life cycle |
| title_exact_search | Strategic marketing and the product life cycle |
| title_full | Strategic marketing and the product life cycle |
| title_fullStr | Strategic marketing and the product life cycle |
| title_full_unstemmed | Strategic marketing and the product life cycle |
| title_short | Strategic marketing and the product life cycle |
| title_sort | strategic marketing and the product life cycle |
| topic | Marketing Product life cycle |
| topic_facet | Marketing Product life cycle |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT wiersemafrederikd strategicmarketingandtheproductlifecycle |