Industrial marketing: cases and concepts
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1991
|
| Ausgabe: | 4. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003847737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIX, 530 S. Ill., graph. Darst. |
| ISBN: | 0134575733 |
Internformat
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| 650 | 7 | |a Marketing industriel - Cas, Études de |2 ram | |
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Datensatz im Suchindex
| _version_ | 1819359571367428096 |
|---|---|
| adam_text | CO7S[TEA[TS
PREFACE xi
1 INDUSTRIAL MARKETING STRATEGY:
AN OVERVIEW 1
Dominion Motors Controls, Ltd. 17
Ontario Engineering Limited 26
C. H. Masland Sons: Automotive Products Division 35
2 INDUSTRIAL BUYER BEHAVIOR 48
Charlestown Chemical, Inc. 67
Hi Tech Industries (A): negotiating Corporate Contracts 73
General Motors: Sourcing for Steel Requirements 82
International Business Machines: Contracting for the Development
and Manufacture of a Hew Machine 89
Gervdsi Brothers, Inc.: Electric Utility Power Division 97
vii
3 MARKET SELECTION
AND PRODUCT PLANNING 108
Harper Chemical Company, Inc.: Developing the Mar ets
for Dominite 133
Microsoft Corporation: The Introduction of Microsoft Wor s 152
Wychoff Corporation: Evaluation of New Plant Locations 171
Titanium Industries, Inc. (A), Titanium Fabrication Division 189
Rohm and Haas: !A[eu Product Marketing Strategy 203
Amicon Corporation (A) 217
Sealed Air Corporation 240
4 NOTE ON PRICING STRATEGY 256
Computron, Inc., 1978 276
Avon Company: Price Formulation for an Electric Adjustable
Speed Drive 281
Cumberland Metal Industries (A): Model Tear 1978 Negotiations
with Beta Motors 292
Signode Industries, Inc. (A) 307
Mason Instrument, Inc. (A): Electronic Guidance System
for the Chero ee Missile 324
Becton Dic inson Company: VACUTAIN.ER Systems Division 336
5 INDUSTRIAL DISTRIBUTION SYSTEMS 356
Norton Company (A) 377
International Business Machines: Supplies Distribution 400
General Electric: Component Motor Operation 413
Norton Company (A): The Carbo Conversion Campaign 421
IngersolVRand (A): Managing Multiple Channels, 1985 434
viii Contents
6 INDUSTRIAL MARKETING: ROLES
AND RELATIONSHIPS 449
E. I. du Pont de J^emours Company: Marketing Organization
of the Textile Fibers Department 458
The Rogers Corporation: Electroluminescent Lamps (A) 470
Turner Construction Company 486
Peripheral Products Company: The Gray Mar et for Dis Drives 504
A ?iote on Marketing Brea Even Analysis 525
GLOSSARY OF TERMS 531
Contents ix
|
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| author | Corey, E. Raymond 1919-2004 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
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| id | DE-604.BV006092821 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:43:18Z |
| institution | BVB |
| isbn | 0134575733 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003847737 |
| oclc_num | 22732808 |
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| physical | XIX, 530 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice Hall |
| record_format | marc |
| spellingShingle | Corey, E. Raymond 1919-2004 Industrial marketing cases and concepts Endüstriyel pazarlama Logistique (organisation) - Cas, Études de ram Marketing industriel Marketing industriel - Cas, Études de ram Verkooptechnieken gtt Industrial marketing Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| subject_GND | (DE-588)4026813-5 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4072915-1 (DE-588)4522595-3 |
| title | Industrial marketing cases and concepts |
| title_auth | Industrial marketing cases and concepts |
| title_exact_search | Industrial marketing cases and concepts |
| title_full | Industrial marketing cases and concepts E. Raymond Corey |
| title_fullStr | Industrial marketing cases and concepts E. Raymond Corey |
| title_full_unstemmed | Industrial marketing cases and concepts E. Raymond Corey |
| title_short | Industrial marketing |
| title_sort | industrial marketing cases and concepts |
| title_sub | cases and concepts |
| topic | Endüstriyel pazarlama Logistique (organisation) - Cas, Études de ram Marketing industriel Marketing industriel - Cas, Études de ram Verkooptechnieken gtt Industrial marketing Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| topic_facet | Endüstriyel pazarlama Logistique (organisation) - Cas, Études de Marketing industriel Marketing industriel - Cas, Études de Verkooptechnieken Industrial marketing Industriebetrieb Marketing Marketingstrategie Investitionsgütermarketing Fallstudiensammlung |
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