Relationship marketing: bringing quality, customer service and marketing together
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1991
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Marketing series / Professional development
|
| Schlagwörter: | |
| Umfang: | VIII, 204 S. graph. Darst. |
| ISBN: | 0750602589 |
Internformat
MARC
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| 245 | 1 | 0 | |a Relationship marketing |b bringing quality, customer service and marketing together |c Martin Christopher, Adrian Payne and David Ballantyne |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1991 | |
| 300 | |a VIII, 204 S. |b graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 4 | |a Qualité des services | |
| 650 | 4 | |a Stratégie marketing | |
| 650 | 7 | |a Vente |2 ram | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Quality control | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Servicepolitik |0 (DE-588)4234502-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1818947985504993281 |
|---|---|
| any_adam_object | |
| author | Christopher, Martin Payne, Adrian Ballantyne, David |
| author_GND | (DE-588)14114162X |
| author_facet | Christopher, Martin Payne, Adrian Ballantyne, David |
| author_role | aut aut aut |
| author_sort | Christopher, Martin |
| author_variant | m c mc a p ap d b db |
| building | Verbundindex |
| bvnumber | BV005882071 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)26520350 (DE-599)BVBBV005882071 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV005882071 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:39:36Z |
| institution | BVB |
| isbn | 0750602589 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003683417 |
| oclc_num | 26520350 |
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| owner | DE-384 DE-739 DE-945 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-384 DE-739 DE-945 DE-19 DE-BY-UBM DE-188 |
| physical | VIII, 204 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Marketing series / Professional development |
| spelling | Christopher, Martin Verfasser aut Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne 1. publ. Oxford Butterworth-Heinemann 1991 VIII, 204 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing series / Professional development Klantgerichtheid gtt Marketing des services Marketing gtt Marketing ram Qualité des services Stratégie marketing Vente ram Customer services Quality control Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Payne, Adrian Verfasser aut Ballantyne, David Verfasser (DE-588)14114162X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin Payne, Adrian Ballantyne, David Relationship marketing bringing quality, customer service and marketing together Klantgerichtheid gtt Marketing des services Marketing gtt Marketing ram Qualité des services Stratégie marketing Vente ram Customer services Quality control Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4126457-5 (DE-588)4326109-7 (DE-588)4234502-9 (DE-588)4037589-4 |
| title | Relationship marketing bringing quality, customer service and marketing together |
| title_auth | Relationship marketing bringing quality, customer service and marketing together |
| title_exact_search | Relationship marketing bringing quality, customer service and marketing together |
| title_full | Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne |
| title_fullStr | Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne |
| title_full_unstemmed | Relationship marketing bringing quality, customer service and marketing together Martin Christopher, Adrian Payne and David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing bringing quality customer service and marketing together |
| title_sub | bringing quality, customer service and marketing together |
| topic | Klantgerichtheid gtt Marketing des services Marketing gtt Marketing ram Qualité des services Stratégie marketing Vente ram Customer services Quality control Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Klantgerichtheid Marketing des services Marketing Qualité des services Stratégie marketing Vente Customer services Quality control Relationship marketing Kundenmanagement Qualitätssicherung Beziehungsmanagement Servicepolitik |
| work_keys_str_mv | AT christophermartin relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT payneadrian relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT ballantynedavid relationshipmarketingbringingqualitycustomerserviceandmarketingtogether |