Nischenmarketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Frankfurt/Main u.a.
Campus-Verl.
1992
|
| Schlagwörter: | |
| Umfang: | 256 S. Ill., graph. Darst. |
| ISBN: | 3593347342 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005465671 | ||
| 003 | DE-604 | ||
| 005 | 20210324 | ||
| 007 | t| | ||
| 008 | 920713s1992 gw ad|| |||| 00||| ger d | ||
| 020 | |a 3593347342 |9 3-593-34734-2 | ||
| 035 | |a (OCoLC)75278555 | ||
| 035 | |a (DE-599)BVBBV005465671 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-12 |a DE-19 |a DE-859 |a DE-384 |a DE-M347 |a DE-739 |a DE-473 |a DE-945 |a DE-573 |a DE-N2 |a DE-898 |a DE-523 |a DE-634 |a DE-83 |a DE-11 |a DE-2070s | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Linneman, Robert E. |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Making niche marketing work |
| 245 | 1 | 0 | |a Nischenmarketing |c Robert E. Linneman ; John L. Stanton |
| 264 | 1 | |a Frankfurt/Main u.a. |b Campus-Verl. |c 1992 | |
| 300 | |a 256 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktnische |0 (DE-588)4200415-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktnische |0 (DE-588)4200415-9 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stanton, John L. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003421536 | |
Datensatz im Suchindex
| DE-BY-OTHR_call_number | F 00/17 A 285 |
|---|---|
| DE-BY-OTHR_katkey | 987618 |
| DE-BY-OTHR_location | 02 |
| DE-BY-OTHR_media_number | 067001467059 |
| _version_ | 1831256100816551937 |
| adam_text | |
| any_adam_object | |
| author | Linneman, Robert E. Stanton, John L. |
| author_facet | Linneman, Robert E. Stanton, John L. |
| author_role | aut aut |
| author_sort | Linneman, Robert E. |
| author_variant | r e l re rel j l s jl jls |
| building | Verbundindex |
| bvnumber | BV005465671 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75278555 (DE-599)BVBBV005465671 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV005465671</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210324</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">920713s1992 gw ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3593347342</subfield><subfield code="9">3-593-34734-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75278555</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005465671</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Linneman, Robert E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Making niche marketing work</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Nischenmarketing</subfield><subfield code="c">Robert E. Linneman ; John L. Stanton</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt/Main u.a.</subfield><subfield code="b">Campus-Verl.</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">256 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktnische</subfield><subfield code="0">(DE-588)4200415-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktnische</subfield><subfield code="0">(DE-588)4200415-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stanton, John L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003421536</subfield></datafield></record></collection> |
| id | DE-604.BV005465671 |
| illustrated | Illustrated |
| indexdate | 2025-02-11T09:01:56Z |
| institution | BVB |
| isbn | 3593347342 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003421536 |
| oclc_num | 75278555 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-859 DE-384 DE-M347 DE-739 DE-473 DE-BY-UBG DE-945 DE-573 DE-N2 DE-898 DE-BY-UBR DE-523 DE-634 DE-83 DE-11 DE-2070s |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-859 DE-384 DE-M347 DE-739 DE-473 DE-BY-UBG DE-945 DE-573 DE-N2 DE-898 DE-BY-UBR DE-523 DE-634 DE-83 DE-11 DE-2070s |
| physical | 256 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Campus-Verl. |
| record_format | marc |
| spellingShingle | Linneman, Robert E. Stanton, John L. Nischenmarketing Marketing (DE-588)4037589-4 gnd Marktnische (DE-588)4200415-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4200415-9 (DE-588)4124261-0 |
| title | Nischenmarketing |
| title_alt | Making niche marketing work |
| title_auth | Nischenmarketing |
| title_exact_search | Nischenmarketing |
| title_full | Nischenmarketing Robert E. Linneman ; John L. Stanton |
| title_fullStr | Nischenmarketing Robert E. Linneman ; John L. Stanton |
| title_full_unstemmed | Nischenmarketing Robert E. Linneman ; John L. Stanton |
| title_short | Nischenmarketing |
| title_sort | nischenmarketing |
| topic | Marketing (DE-588)4037589-4 gnd Marktnische (DE-588)4200415-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Marktnische Strategisches Management |
| work_keys_str_mv | AT linnemanroberte makingnichemarketingwork AT stantonjohnl makingnichemarketingwork AT linnemanroberte nischenmarketing AT stantonjohnl nischenmarketing |