Strategic advertising campaigns:
Gespeichert in:
Beteiligte Personen: | , , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1990
|
Ausgabe: | 3. ed. |
Schlagwörter: | |
Umfang: | XIX, 630 S. Ill. |
ISBN: | 0844230553 |
Internformat
MARC
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100 | 1 | |a Schultz, Don E. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Strategic advertising campaigns |c Don E. Schultz |
250 | |a 3. ed. | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Schultz, Don E. Martin, Dennis Brown, William P. |
author_facet | Schultz, Don E. Martin, Dennis Brown, William P. |
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author_sort | Schultz, Don E. |
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ctrlnum | (OCoLC)476579766 (DE-599)BVBBV005451084 |
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id | DE-604.BV005451084 |
illustrated | Illustrated |
indexdate | 2024-12-20T08:33:44Z |
institution | BVB |
isbn | 0844230553 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003409596 |
oclc_num | 476579766 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | XIX, 630 S. Ill. |
publishDate | 1990 |
publishDateSearch | 1990 |
publishDateSort | 1990 |
publisher | NTC Business Books |
record_format | marc |
spelling | Schultz, Don E. Verfasser aut Strategic advertising campaigns Don E. Schultz 3. ed. Lincolnwood, Ill. NTC Business Books 1990 XIX, 630 S. Ill. txt rdacontent n rdamedia nc rdacarrier reklamekampagner Werbung (DE-588)4065541-6 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s 1\p DE-604 Werbekampagne (DE-588)4134093-0 s 2\p DE-604 Werbung (DE-588)4065541-6 s 3\p DE-604 Martin, Dennis Verfasser aut Brown, William P. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Schultz, Don E. Martin, Dennis Brown, William P. Strategic advertising campaigns reklamekampagner Werbung (DE-588)4065541-6 gnd Werbekampagne (DE-588)4134093-0 gnd Werbeplanung (DE-588)4130474-3 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4134093-0 (DE-588)4130474-3 |
title | Strategic advertising campaigns |
title_auth | Strategic advertising campaigns |
title_exact_search | Strategic advertising campaigns |
title_full | Strategic advertising campaigns Don E. Schultz |
title_fullStr | Strategic advertising campaigns Don E. Schultz |
title_full_unstemmed | Strategic advertising campaigns Don E. Schultz |
title_short | Strategic advertising campaigns |
title_sort | strategic advertising campaigns |
topic | reklamekampagner Werbung (DE-588)4065541-6 gnd Werbekampagne (DE-588)4134093-0 gnd Werbeplanung (DE-588)4130474-3 gnd |
topic_facet | reklamekampagner Werbung Werbekampagne Werbeplanung |
work_keys_str_mv | AT schultzdone strategicadvertisingcampaigns AT martindennis strategicadvertisingcampaigns AT brownwilliamp strategicadvertisingcampaigns |