Fundamentals of advertising research:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Columbus, OH
Grid Publ.
1979
|
| Schriftenreihe: | Grid series in advertising and journalism.
|
| Schlagwörter: | |
| Umfang: | 340 S. graph. Darst. |
| ISBN: | 0882441787 |
Internformat
MARC
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| 245 | 1 | 0 | |a Fundamentals of advertising research |c Alan D. Fletcher ; Thomas A. Bowers |
| 264 | 1 | |a Columbus, OH |b Grid Publ. |c 1979 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Fletcher, Alan D. Bowers, Thomas A. |
| author_GND | (DE-588)170947513 (DE-588)170947521 |
| author_facet | Fletcher, Alan D. Bowers, Thomas A. |
| author_role | aut aut |
| author_sort | Fletcher, Alan D. |
| author_variant | a d f ad adf t a b ta tab |
| building | Verbundindex |
| bvnumber | BV005333074 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5814 |
| callnumber-raw | HF5814 |
| callnumber-search | HF5814 |
| callnumber-sort | HF 45814 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 16500 AP 17200 QP 630 |
| ctrlnum | (OCoLC)4056545 (DE-599)BVBBV005333074 |
| dewey-full | 659.1/07/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/07/2 |
| dewey-search | 659.1/07/2 |
| dewey-sort | 3659.1 17 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005333074 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:31:59Z |
| institution | BVB |
| isbn | 0882441787 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003339167 |
| oclc_num | 4056545 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-824 DE-B170 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-824 DE-B170 DE-188 |
| physical | 340 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Grid Publ. |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Fletcher, Alan D. Verfasser (DE-588)170947513 aut Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers Columbus, OH Grid Publ. 1979 340 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Publicité - Recherche Advertising Research Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Bowers, Thomas A. Verfasser (DE-588)170947521 aut |
| spellingShingle | Fletcher, Alan D. Bowers, Thomas A. Fundamentals of advertising research Publicité - Recherche Advertising Research Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Fundamentals of advertising research |
| title_auth | Fundamentals of advertising research |
| title_exact_search | Fundamentals of advertising research |
| title_full | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_fullStr | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_full_unstemmed | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_short | Fundamentals of advertising research |
| title_sort | fundamentals of advertising research |
| topic | Publicité - Recherche Advertising Research Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Recherche Advertising Research Werbung |
| work_keys_str_mv | AT fletcheraland fundamentalsofadvertisingresearch AT bowersthomasa fundamentalsofadvertisingresearch |