Consumer behavior: Basic findings and management implications
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Wiley
1983
|
| Schriftenreihe: | The Wiley series in marketing
|
| Schlagwörter: | |
| Umfang: | XVI, 684 S. graph. Darst. |
| ISBN: | 0471093068 |
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| 650 | 4 | |a Motivation, Études de (Marketing) | |
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Datensatz im Suchindex
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| author | Zaltman, Gerald Walldendorf, Melanie |
| author_facet | Zaltman, Gerald Walldendorf, Melanie |
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| author_sort | Zaltman, Gerald |
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| bvnumber | BV005302096 |
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| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3Z28 1983 |
| callnumber-search | HF5415.3Z28 1983 |
| callnumber-sort | HF 45415.3 Z28 41983 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)300568239 (DE-599)BVBBV005302096 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005302096 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:31:23Z |
| institution | BVB |
| isbn | 0471093068 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003312455 |
| oclc_num | 300568239 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-706 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-706 DE-188 |
| physical | XVI, 684 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| series2 | The Wiley series in marketing |
| spelling | Zaltman, Gerald Verfasser aut Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* New York Wiley 1983 XVI, 684 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley series in marketing Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Walldendorf, Melanie Verfasser aut |
| spellingShingle | Zaltman, Gerald Walldendorf, Melanie Consumer behavior Basic findings and management implications Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior Basic findings and management implications |
| title_auth | Consumer behavior Basic findings and management implications |
| title_exact_search | Consumer behavior Basic findings and management implications |
| title_full | Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* |
| title_fullStr | Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* |
| title_full_unstemmed | Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* |
| title_short | Consumer behavior |
| title_sort | consumer behavior basic findings and management implications |
| title_sub | Basic findings and management implications |
| topic | Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten |
| work_keys_str_mv | AT zaltmangerald consumerbehaviorbasicfindingsandmanagementimplications AT walldendorfmelanie consumerbehaviorbasicfindingsandmanagementimplications |