The economics of the brand: a marketing analysis
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London u. a.
McGraw-Hill
1986
|
| Schriftenreihe: | The McGraw-Hill marketing series
|
| Schlagwörter: | |
| Beschreibung: | Literaturangaben |
| Umfang: | X, 161 S. graph. Darst. |
| ISBN: | 007084156X |
Internformat
MARC
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| 245 | 1 | 0 | |a The economics of the brand |b a marketing analysis |c Trevor Watkins |
| 264 | 1 | |a London u. a. |b McGraw-Hill |c 1986 | |
| 300 | |a X, 161 S. |b graph. Darst. | ||
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| 650 | 7 | |a Marques de commerce |2 ram | |
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| 650 | 4 | |a Brand choice | |
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Datensatz im Suchindex
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| author | Watkins, Trevor |
| author_facet | Watkins, Trevor |
| author_role | aut |
| author_sort | Watkins, Trevor |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)13062576 (DE-599)BVBBV005293040 |
| dewey-full | 658.8/343 380.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 380 - Commerce, communications, transportation |
| dewey-raw | 658.8/343 380.1 |
| dewey-search | 658.8/343 380.1 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005293040 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:31:12Z |
| institution | BVB |
| isbn | 007084156X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304564 |
| oclc_num | 13062576 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-188 |
| physical | X, 161 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The McGraw-Hill marketing series |
| spelling | Watkins, Trevor Verfasser aut The economics of the brand a marketing analysis Trevor Watkins London u. a. McGraw-Hill 1986 X, 161 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill marketing series Literaturangaben Marketing gtt Marketing ram Marques de commerce ram Merken gtt Brand choice Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Marketingtheorie (DE-588)4168911-2 s |
| spellingShingle | Watkins, Trevor The economics of the brand a marketing analysis Marketing gtt Marketing ram Marques de commerce ram Merken gtt Brand choice Marketingtheorie (DE-588)4168911-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4144679-3 |
| title | The economics of the brand a marketing analysis |
| title_auth | The economics of the brand a marketing analysis |
| title_exact_search | The economics of the brand a marketing analysis |
| title_full | The economics of the brand a marketing analysis Trevor Watkins |
| title_fullStr | The economics of the brand a marketing analysis Trevor Watkins |
| title_full_unstemmed | The economics of the brand a marketing analysis Trevor Watkins |
| title_short | The economics of the brand |
| title_sort | the economics of the brand a marketing analysis |
| title_sub | a marketing analysis |
| topic | Marketing gtt Marketing ram Marques de commerce ram Merken gtt Brand choice Marketingtheorie (DE-588)4168911-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Marques de commerce Merken Brand choice Marketingtheorie Markenpolitik |
| work_keys_str_mv | AT watkinstrevor theeconomicsofthebrandamarketinganalysis |