Marketing today:
Gespeichert in:
Beteiligte Personen: | , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
San Diego u.a.
Harcourt Brace Jovanovich
1985
|
Ausgabe: | 4. ed. |
Schlagwörter: | |
Umfang: | XVI, 832 S. Ill. |
ISBN: | 0155550934 |
Internformat
MARC
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007 | t| | ||
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020 | |a 0155550934 |9 0-15-555093-4 | ||
035 | |a (OCoLC)169866435 | ||
035 | |a (DE-599)BVBBV005140914 | ||
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041 | 0 | |a eng | |
049 | |a DE-473 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Mentzer, John T. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing today |c John T. Mentzer ; David J. Schwartz |
250 | |a 4. ed. | ||
264 | 1 | |a San Diego u.a. |b Harcourt Brace Jovanovich |c 1985 | |
300 | |a XVI, 832 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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689 | 0 | |8 1\p |5 DE-604 | |
700 | 1 | |a Schwartz, David J. |d 1927-1987 |e Verfasser |0 (DE-588)1129133869 |4 aut | |
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003165806 |
Datensatz im Suchindex
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any_adam_object | |
author | Mentzer, John T. Schwartz, David J. 1927-1987 |
author_GND | (DE-588)1129133869 |
author_facet | Mentzer, John T. Schwartz, David J. 1927-1987 |
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author_sort | Mentzer, John T. |
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building | Verbundindex |
bvnumber | BV005140914 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)169866435 (DE-599)BVBBV005140914 |
discipline | Wirtschaftswissenschaften |
edition | 4. ed. |
format | Book |
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id | DE-604.BV005140914 |
illustrated | Illustrated |
indexdate | 2024-12-20T08:28:02Z |
institution | BVB |
isbn | 0155550934 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003165806 |
oclc_num | 169866435 |
open_access_boolean | |
owner | DE-473 DE-BY-UBG |
owner_facet | DE-473 DE-BY-UBG |
physical | XVI, 832 S. Ill. |
publishDate | 1985 |
publishDateSearch | 1985 |
publishDateSort | 1985 |
publisher | Harcourt Brace Jovanovich |
record_format | marc |
spelling | Mentzer, John T. Verfasser aut Marketing today John T. Mentzer ; David J. Schwartz 4. ed. San Diego u.a. Harcourt Brace Jovanovich 1985 XVI, 832 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Schwartz, David J. 1927-1987 Verfasser (DE-588)1129133869 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Mentzer, John T. Schwartz, David J. 1927-1987 Marketing today Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Marketing today |
title_auth | Marketing today |
title_exact_search | Marketing today |
title_full | Marketing today John T. Mentzer ; David J. Schwartz |
title_fullStr | Marketing today John T. Mentzer ; David J. Schwartz |
title_full_unstemmed | Marketing today John T. Mentzer ; David J. Schwartz |
title_short | Marketing today |
title_sort | marketing today |
topic | Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing |
work_keys_str_mv | AT mentzerjohnt marketingtoday AT schwartzdavidj marketingtoday |