Hearing the voice of the market: competitive advantage through creative use of market information
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Pr.
1991
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002867227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIV, 294 S. graph. Darst. |
| ISBN: | 0875842410 |
Internformat
MARC
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| 245 | 1 | 0 | |a Hearing the voice of the market |b competitive advantage through creative use of market information |c Vincent P. Barabba and Gerald Zaltman |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Pr. |c 1991 | |
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| 650 | 4 | |a Entreprises - Prise de décision | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Competition | |
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Datensatz im Suchindex
| _version_ | 1819264200576335872 |
|---|---|
| adam_text | Contents
Preface ix
Acknowledgments xiii
Introduction 1
PART I The Problem of Market Information and Decision Making 17
Chapter 1 When Customers Speak and Firms Don t Hear 19
Chapter 2 The Inquiry Center 37
Chapter 3 The True Customers of Market Research 59
PART II Doing Useful Research 77
Chapter 4 The Market Research Process 79
Chapter 5 Research Use Technology 113
PART III Competent Curiosity and Playfulness 135
Chapter 6 Intelligence: How We Know We Know 137
Chapter 7 Queries 159
Chapter 8 Data: Clues from the Market 175
PART IV The Reality of Knowledge Use 189
Chapter 9 Developing Analyses and Breaking through Biases 191
Chapter 10 Knowledge and Wisdom 211
Chapter 11 Implementing the Inquiry Center Concept 227
vii
viii CONTENTS
Chapter 12 Learning 249
Glossary 267
Appendix 279
Index 289
|
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| dewey-search | 658.8/02 20 |
| dewey-sort | 3658.8 12 220 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV004667139 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:21:05Z |
| institution | BVB |
| isbn | 0875842410 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002867227 |
| oclc_num | 423048975 |
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| physical | XIV, 294 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Harvard Business School Pr. |
| record_format | marc |
| spellingShingle | Barabba, Vincent P. Zaltman, Gerald Hearing the voice of the market competitive advantage through creative use of market information Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil (DE-588)4219652-8 gnd Marktbeobachtung (DE-588)4168937-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4219652-8 (DE-588)4168937-9 (DE-588)4037630-8 |
| title | Hearing the voice of the market competitive advantage through creative use of market information |
| title_auth | Hearing the voice of the market competitive advantage through creative use of market information |
| title_exact_search | Hearing the voice of the market competitive advantage through creative use of market information |
| title_full | Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman |
| title_fullStr | Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman |
| title_full_unstemmed | Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman |
| title_short | Hearing the voice of the market |
| title_sort | hearing the voice of the market competitive advantage through creative use of market information |
| title_sub | competitive advantage through creative use of market information |
| topic | Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil (DE-588)4219652-8 gnd Marktbeobachtung (DE-588)4168937-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil Marktbeobachtung Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002867227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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