Industrielles Innovationsmarketing: eine ganzheitliche Perspektive
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Wiesbaden
Gabler
1991
|
| Schriftenreihe: | Neue betriebswirtschaftliche Forschung
80 |
| Schlagwörter: | |
| Umfang: | XVI, 198 S. graph. Darst. |
| ISBN: | 3409136533 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV004558223 | ||
| 003 | DE-604 | ||
| 005 | 20131216 | ||
| 007 | t| | ||
| 008 | 910909s1991 gw d||| m||| 00||| ger d | ||
| 020 | |a 3409136533 |9 3-409-13653-3 | ||
| 035 | |a (OCoLC)30159503 | ||
| 035 | |a (DE-599)BVBBV004558223 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-12 |a DE-859 |a DE-19 |a DE-384 |a DE-703 |a DE-473 |a DE-945 |a DE-20 |a DE-N2 |a DE-127 |a DE-706 |a DE-522 |a DE-523 |a DE-634 |a DE-83 |a DE-11 |a DE-188 |a DE-2070s | ||
| 050 | 0 | |a HF5415.122 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Kliche, Mario |d 1958- |e Verfasser |0 (DE-588)170281698 |4 aut | |
| 245 | 1 | 0 | |a Industrielles Innovationsmarketing |b eine ganzheitliche Perspektive |c Mario Kliche |
| 246 | 1 | 3 | |a Innovation, Wettbewerb und Marketing |
| 264 | 1 | |a Wiesbaden |b Gabler |c 1991 | |
| 300 | |a XVI, 198 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Neue betriebswirtschaftliche Forschung |v 80 | |
| 502 | |a Zugl.: Berlin, Freie Univ., Diss., 1991 u.d.T.: Kliche, Mario: Innovation, Wettbewerb und Marketing | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Technological innovations | |
| 650 | 0 | 7 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovation |0 (DE-588)4027089-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Innovation |0 (DE-588)4027089-0 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |5 DE-188 | |
| 830 | 0 | |a Neue betriebswirtschaftliche Forschung |v 80 |w (DE-604)BV000001131 |9 80 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002804442 | |
Datensatz im Suchindex
| _version_ | 1818946723088695296 |
|---|---|
| any_adam_object | |
| author | Kliche, Mario 1958- |
| author_GND | (DE-588)170281698 |
| author_facet | Kliche, Mario 1958- |
| author_role | aut |
| author_sort | Kliche, Mario 1958- |
| author_variant | m k mk |
| building | Verbundindex |
| bvnumber | BV004558223 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.122 |
| callnumber-search | HF5415.122 |
| callnumber-sort | HF 45415.122 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 QP 624 |
| ctrlnum | (OCoLC)30159503 (DE-599)BVBBV004558223 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02119nam a2200541 cb4500</leader><controlfield tag="001">BV004558223</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131216 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">910909s1991 gw d||| m||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3409136533</subfield><subfield code="9">3-409-13653-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)30159503</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004558223</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-127</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.122</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kliche, Mario</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170281698</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Industrielles Innovationsmarketing</subfield><subfield code="b">eine ganzheitliche Perspektive</subfield><subfield code="c">Mario Kliche</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Innovation, Wettbewerb und Marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Gabler</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 198 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Neue betriebswirtschaftliche Forschung</subfield><subfield code="v">80</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Berlin, Freie Univ., Diss., 1991 u.d.T.: Kliche, Mario: Innovation, Wettbewerb und Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Investitionsgütermarketing</subfield><subfield code="0">(DE-588)4072915-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovation</subfield><subfield code="0">(DE-588)4027089-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Investitionsgütermarketing</subfield><subfield code="0">(DE-588)4072915-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Innovation</subfield><subfield code="0">(DE-588)4027089-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Neue betriebswirtschaftliche Forschung</subfield><subfield code="v">80</subfield><subfield code="w">(DE-604)BV000001131</subfield><subfield code="9">80</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002804442</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV004558223 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:19:32Z |
| institution | BVB |
| isbn | 3409136533 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002804442 |
| oclc_num | 30159503 |
| open_access_boolean | |
| owner | DE-12 DE-859 DE-19 DE-BY-UBM DE-384 DE-703 DE-473 DE-BY-UBG DE-945 DE-20 DE-N2 DE-127 DE-706 DE-522 DE-523 DE-634 DE-83 DE-11 DE-188 DE-2070s |
| owner_facet | DE-12 DE-859 DE-19 DE-BY-UBM DE-384 DE-703 DE-473 DE-BY-UBG DE-945 DE-20 DE-N2 DE-127 DE-706 DE-522 DE-523 DE-634 DE-83 DE-11 DE-188 DE-2070s |
| physical | XVI, 198 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Gabler |
| record_format | marc |
| series | Neue betriebswirtschaftliche Forschung |
| series2 | Neue betriebswirtschaftliche Forschung |
| spelling | Kliche, Mario 1958- Verfasser (DE-588)170281698 aut Industrielles Innovationsmarketing eine ganzheitliche Perspektive Mario Kliche Innovation, Wettbewerb und Marketing Wiesbaden Gabler 1991 XVI, 198 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Neue betriebswirtschaftliche Forschung 80 Zugl.: Berlin, Freie Univ., Diss., 1991 u.d.T.: Kliche, Mario: Innovation, Wettbewerb und Marketing Marketing Technological innovations Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 Investitionsgütermarketing (DE-588)4072915-1 s Innovation (DE-588)4027089-0 s DE-188 Neue betriebswirtschaftliche Forschung 80 (DE-604)BV000001131 80 |
| spellingShingle | Kliche, Mario 1958- Industrielles Innovationsmarketing eine ganzheitliche Perspektive Neue betriebswirtschaftliche Forschung Marketing Technological innovations Investitionsgütermarketing (DE-588)4072915-1 gnd Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd Innovation (DE-588)4027089-0 gnd |
| subject_GND | (DE-588)4072915-1 (DE-588)4037589-4 (DE-588)4047346-6 (DE-588)4027089-0 (DE-588)4113937-9 |
| title | Industrielles Innovationsmarketing eine ganzheitliche Perspektive |
| title_alt | Innovation, Wettbewerb und Marketing |
| title_auth | Industrielles Innovationsmarketing eine ganzheitliche Perspektive |
| title_exact_search | Industrielles Innovationsmarketing eine ganzheitliche Perspektive |
| title_full | Industrielles Innovationsmarketing eine ganzheitliche Perspektive Mario Kliche |
| title_fullStr | Industrielles Innovationsmarketing eine ganzheitliche Perspektive Mario Kliche |
| title_full_unstemmed | Industrielles Innovationsmarketing eine ganzheitliche Perspektive Mario Kliche |
| title_short | Industrielles Innovationsmarketing |
| title_sort | industrielles innovationsmarketing eine ganzheitliche perspektive |
| title_sub | eine ganzheitliche Perspektive |
| topic | Marketing Technological innovations Investitionsgütermarketing (DE-588)4072915-1 gnd Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd Innovation (DE-588)4027089-0 gnd |
| topic_facet | Marketing Technological innovations Investitionsgütermarketing Produktinnovation Innovation Hochschulschrift |
| volume_link | (DE-604)BV000001131 |
| work_keys_str_mv | AT klichemario industriellesinnovationsmarketingeineganzheitlicheperspektive AT klichemario innovationwettbewerbundmarketing |