Verfügbarkeit: The IBM way | Technische Universität München

The IBM way: insights into the world's most successful marketing organization

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Rodgers, Francis G. (VerfasserIn), Shook, Robert L. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York u.a. Harper & Row 1986
Ausgabe:	1. ed.
Schlagwörter:	International business machines corporation International Business Machines Corporation IBM Deutschland GmbH IBM Corporation IBM Marketing Ondernemerschap Ordinateurs - Industrie et commerce - Cas, Études de Computers > Marketing > Case studies Electronic office machines > Marketing > Case studies Marketing > Case studies Organisation IBM > Marke Management Fallstudiensammlung
Umfang:	XIV, 235 S.
ISBN:	0060155221

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV004523214
003	DE-604
005	00000000000000.0
007	t\|
008	910903s1986 xx \|\|\|\| 00\|\|\| eng d
020			\|a 0060155221 \|9 0-06-015522-1
035			\|a (OCoLC)12804852
035			\|a (DE-599)BVBBV004523214
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-739
050		0	\|a HD9696.C64
082	0		\|a 338.7/61004/0973 \|2 19
084			\|a QP 690 \|0 (DE-625)141924: \|2 rvk
100	1		\|a Rodgers, Francis G. \|e Verfasser \|4 aut
245	1	0	\|a The IBM way \|b insights into the world's most successful marketing organization \|c F. G. Buck Rodgers with Robert L. Shook
250			\|a 1. ed.
264		1	\|a New York u.a. \|b Harper & Row \|c 1986
300			\|a XIV, 235 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
610	1	7	\|a International business machines corporation \|2 ram
610	2	4	\|a International Business Machines Corporation
610	2	7	\|a IBM Deutschland GmbH \|0 (DE-588)5205397-0 \|2 gnd \|9 rswk-swf
610	2	7	\|a IBM Corporation \|0 (DE-588)1042-X \|2 gnd \|9 rswk-swf
650		7	\|a IBM \|2 gtt
650		7	\|a Marketing \|2 gtt
650		7	\|a Ondernemerschap \|2 gtt
650		7	\|a Ordinateurs - Industrie et commerce - Cas, Études de \|2 ram
650		4	\|a Computers \|x Marketing \|v Case studies
650		4	\|a Electronic office machines \|x Marketing \|v Case studies
650		4	\|a Marketing \|v Case studies
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Organisation \|0 (DE-588)4043774-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a IBM \|g Marke \|0 (DE-588)4129657-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Management \|0 (DE-588)4037278-9 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a IBM \|g Marke \|0 (DE-588)4129657-6 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a IBM Corporation \|0 (DE-588)1042-X \|D b
689	1	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	2	\|a Organisation \|0 (DE-588)4043774-7 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a IBM Corporation \|0 (DE-588)1042-X \|D b
689	2	1	\|a Management \|0 (DE-588)4037278-9 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a IBM Deutschland GmbH \|0 (DE-588)5205397-0 \|D b
689	3	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	3		\|8 3\p \|5 DE-604
700	1		\|a Shook, Robert L. \|e Verfasser \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-002785656

Datensatz im Suchindex

_version_	1818946693533532160
any_adam_object
author	Rodgers, Francis G. Shook, Robert L.
author_facet	Rodgers, Francis G. Shook, Robert L.
author_role	aut aut
author_sort	Rodgers, Francis G.
author_variant	f g r fg fgr r l s rl rls
building	Verbundindex
bvnumber	BV004523214
callnumber-first	H - Social Science
callnumber-label	HD9696
callnumber-raw	HD9696.C64
callnumber-search	HD9696.C64
callnumber-sort	HD 49696 C64
callnumber-subject	HD - Industries, Land Use, Labor
classification_rvk	QP 690
ctrlnum	(OCoLC)12804852 (DE-599)BVBBV004523214
dewey-full	338.7/61004/0973
dewey-hundreds	300 - Social sciences
dewey-ones	338 - Production
dewey-raw	338.7/61004/0973
dewey-search	338.7/61004/0973
dewey-sort	3338.7 561004 3973
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02670nam a2200697 c 4500</leader><controlfield tag="001">BV004523214</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">910903s1986 xx \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0060155221</subfield><subfield code="9">0-06-015522-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)12804852</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004523214</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9696.C64</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.7/61004/0973</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rodgers, Francis G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The IBM way</subfield><subfield code="b">insights into the world's most successful marketing organization</subfield><subfield code="c">F. G. Buck Rodgers with Robert L. Shook</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Harper & Row</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 235 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="610" ind1="1" ind2="7"><subfield code="a">International business machines corporation</subfield><subfield code="2">ram</subfield></datafield><datafield tag="610" ind1="2" ind2="4"><subfield code="a">International Business Machines Corporation</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">IBM Deutschland GmbH</subfield><subfield code="0">(DE-588)5205397-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">IBM Corporation</subfield><subfield code="0">(DE-588)1042-X</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">IBM</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ondernemerschap</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ordinateurs - Industrie et commerce - Cas, Études de</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Computers</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic office machines</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Organisation</subfield><subfield code="0">(DE-588)4043774-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">IBM</subfield><subfield code="g">Marke</subfield><subfield code="0">(DE-588)4129657-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">IBM</subfield><subfield code="g">Marke</subfield><subfield code="0">(DE-588)4129657-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">IBM Corporation</subfield><subfield code="0">(DE-588)1042-X</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Organisation</subfield><subfield code="0">(DE-588)4043774-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">IBM Corporation</subfield><subfield code="0">(DE-588)1042-X</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">IBM Deutschland GmbH</subfield><subfield code="0">(DE-588)5205397-0</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shook, Robert L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002785656</subfield></datafield></record></collection>
genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV004523214
illustrated	Not Illustrated
indexdate	2024-12-20T08:19:04Z
institution	BVB
isbn	0060155221
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002785656
oclc_num	12804852
open_access_boolean
owner	DE-739
owner_facet	DE-739
physical	XIV, 235 S.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Harper & Row
record_format	marc
spelling	Rodgers, Francis G. Verfasser aut The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook 1. ed. New York u.a. Harper & Row 1986 XIV, 235 S. txt rdacontent n rdamedia nc rdacarrier International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd rswk-swf IBM Corporation (DE-588)1042-X gnd rswk-swf IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf IBM Marke (DE-588)4129657-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content IBM Marke (DE-588)4129657-6 s Marketing (DE-588)4037589-4 s DE-604 IBM Corporation (DE-588)1042-X b Organisation (DE-588)4043774-7 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 IBM Deutschland GmbH (DE-588)5205397-0 b 3\p DE-604 Shook, Robert L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rodgers, Francis G. Shook, Robert L. The IBM way insights into the world's most successful marketing organization International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd Organisation (DE-588)4043774-7 gnd IBM Marke (DE-588)4129657-6 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)5205397-0 (DE-588)1042-X (DE-588)4037589-4 (DE-588)4043774-7 (DE-588)4129657-6 (DE-588)4037278-9 (DE-588)4522595-3
title	The IBM way insights into the world's most successful marketing organization
title_auth	The IBM way insights into the world's most successful marketing organization
title_exact_search	The IBM way insights into the world's most successful marketing organization
title_full	The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook
title_fullStr	The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook
title_full_unstemmed	The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook
title_short	The IBM way
title_sort	the ibm way insights into the world s most successful marketing organization
title_sub	insights into the world's most successful marketing organization
topic	International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd Organisation (DE-588)4043774-7 gnd IBM Marke (DE-588)4129657-6 gnd Management (DE-588)4037278-9 gnd
topic_facet	International business machines corporation International Business Machines Corporation IBM Deutschland GmbH IBM Corporation IBM Marketing Ondernemerschap Ordinateurs - Industrie et commerce - Cas, Études de Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Organisation IBM Marke Management Fallstudiensammlung
work_keys_str_mv	AT rodgersfrancisg theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization AT shookrobertl theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization

Verfügbarkeit

MARC

Datensatz im Suchindex

‌