Advertising and promotion management:
Saved in:
| New Title: | Rossiter, John R. Advertising communications & promotion management |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
McGraw-Hill
1987
|
| Series: | McGraw-Hill series in marketing.
|
| Subjects: | |
| Physical Description: | XIX, 649 S. Ill., graph. Darst. |
| ISBN: | 0070539073 0071002782 |
Staff View
MARC
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| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1987 | |
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Record in the Search Index
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| any_adam_object | |
| author | Rossiter, John R. Percy, Larry |
| author_facet | Rossiter, John R. Percy, Larry |
| author_role | aut aut |
| author_sort | Rossiter, John R. |
| author_variant | j r r jr jrr l p lp |
| building | Verbundindex |
| bvnumber | BV004521250 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)14719782 (DE-599)BVBBV004521250 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004521250 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:19:02Z |
| institution | BVB |
| isbn | 0070539073 0071002782 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002784308 |
| oclc_num | 14719782 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-N2 DE-11 DE-188 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-N2 DE-11 DE-188 |
| physical | XIX, 649 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing. |
| spelling | Rossiter, John R. Verfasser aut Advertising and promotion management John R. Rossiter, Larry Percy New York u.a. McGraw-Hill 1987 XIX, 649 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Promotie (public relations) gtt Publicité Publicité - Gestion ram Reclame gtt Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Management (DE-588)4037278-9 s DE-604 Werbung (DE-588)4065541-6 s Percy, Larry Verfasser aut Später u.d.T. Rossiter, John R. Advertising communications & promotion management (DE-604)BV023508920 |
| spellingShingle | Rossiter, John R. Percy, Larry Advertising and promotion management Promotie (public relations) gtt Publicité Publicité - Gestion ram Reclame gtt Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037278-9 (DE-588)4076968-9 |
| title | Advertising and promotion management |
| title_auth | Advertising and promotion management |
| title_exact_search | Advertising and promotion management |
| title_full | Advertising and promotion management John R. Rossiter, Larry Percy |
| title_fullStr | Advertising and promotion management John R. Rossiter, Larry Percy |
| title_full_unstemmed | Advertising and promotion management John R. Rossiter, Larry Percy |
| title_new | Rossiter, John R. Advertising communications & promotion management |
| title_short | Advertising and promotion management |
| title_sort | advertising and promotion management |
| topic | Promotie (public relations) gtt Publicité Publicité - Gestion ram Reclame gtt Ventes - Promotion Advertising Sales promotion Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Promotie (public relations) Publicité Publicité - Gestion Reclame Ventes - Promotion Advertising Sales promotion Werbung Management Sales-promotion |
| work_keys_str_mv | AT rossiterjohnr advertisingandpromotionmanagement AT percylarry advertisingandpromotionmanagement |