Marketing management: a strategic approach
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood, Ill. u.a.
Irwin
1990
|
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagwörter: | |
| Umfang: | XXIX, 899, [18] S. Ill., graph. Darst. |
| ISBN: | 025605827X 0256084009 |
Internformat
MARC
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| 020 | |a 0256084009 |9 0-256-08400-9 | ||
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415.13.B669 1990 | |
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| 082 | 0 | |a 658.8 |2 20 | |
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| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a strategic approach |c Harper W. Boyd ; Orville C. Walker |
| 264 | 1 | |a Homewood, Ill. u.a. |b Irwin |c 1990 | |
| 300 | |a XXIX, 899, [18] S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- Management | |
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| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
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| 700 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002735204 | |
Datensatz im Suchindex
| _version_ | 1818946614858874880 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Walker, Orville C. |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Walker, Orville C. |
| author_role | aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb o c w oc ocw |
| building | Verbundindex |
| bvnumber | BV004407698 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.B669 1990 |
| callnumber-search | HF5415.13.B669 1990 |
| callnumber-sort | HF 45415.13 B669 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)20352197 (DE-599)BVBBV004407698 |
| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 658.8 |
| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004407698 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:17:49Z |
| institution | BVB |
| isbn | 025605827X 0256084009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002735204 |
| oclc_num | 20352197 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XXIX, 899, [18] S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker Homewood, Ill. u.a. Irwin 1990 XXIX, 899, [18] S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Walker, Orville C. Verfasser aut |
| spellingShingle | Boyd, Harper W. Walker, Orville C. Marketing management a strategic approach Marketing gtt Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic approach |
| title_auth | Marketing management a strategic approach |
| title_exact_search | Marketing management a strategic approach |
| title_full | Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker |
| title_fullStr | Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker |
| title_full_unstemmed | Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker |
| title_short | Marketing management |
| title_sort | marketing management a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing gtt Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing -- Management Marketingmanagement |
| work_keys_str_mv | AT boydharperw marketingmanagementastrategicapproach AT walkerorvillec marketingmanagementastrategicapproach |