Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Wiesbaden
Gabler
1991
|
| Schriftenreihe: | Praxis der Unternehmensführung
|
| Schlagwörter: | |
| Umfang: | VI, 143 S. |
| ISBN: | 3409139729 |
Internformat
MARC
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Dallmer, Heinz |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Einführung in das Marketing |b Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |c Heinz Dallmer ; Helmuth Kuhnle ; Jürgen Witt |
| 264 | 1 | |a Wiesbaden |b Gabler |c 1991 | |
| 300 | |a VI, 143 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Praxis der Unternehmensführung | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kuhnle, Helmut |d 1940- |e Verfasser |0 (DE-588)130871060 |4 aut | |
| 700 | 1 | |a Witt, Jürgen |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002715070 | |
Datensatz im Suchindex
| DE-BY-TUM_call_number | 1001 10.1991 A 680 |
|---|---|
| DE-BY-TUM_katkey | 522460 |
| DE-BY-TUM_location | Mag |
| DE-BY-TUM_media_number | 040002186232 |
| _version_ | 1821937834285596672 |
| any_adam_object | |
| author | Dallmer, Heinz Kuhnle, Helmut 1940- Witt, Jürgen |
| author_GND | (DE-588)130871060 |
| author_facet | Dallmer, Heinz Kuhnle, Helmut 1940- Witt, Jürgen |
| author_role | aut aut aut |
| author_sort | Dallmer, Heinz |
| author_variant | h d hd h k hk j w jw |
| building | Verbundindex |
| bvnumber | BV004374829 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)75190267 (DE-599)BVBBV004374829 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV004374829 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T08:17:17Z |
| institution | BVB |
| isbn | 3409139729 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002715070 |
| oclc_num | 75190267 |
| open_access_boolean | |
| owner | DE-384 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-824 DE-945 DE-N2 DE-1047 DE-898 DE-BY-UBR DE-706 DE-523 DE-634 DE-B170 DE-11 DE-188 |
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| physical | VI, 143 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Gabler |
| record_format | marc |
| series2 | Praxis der Unternehmensführung |
| spellingShingle | Dallmer, Heinz Kuhnle, Helmut 1940- Witt, Jürgen Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| title_auth | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| title_exact_search | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| title_full | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmuth Kuhnle ; Jürgen Witt |
| title_fullStr | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmuth Kuhnle ; Jürgen Witt |
| title_full_unstemmed | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmuth Kuhnle ; Jürgen Witt |
| title_short | Einführung in das Marketing |
| title_sort | einfuhrung in das marketing begriff marketing marktforschung marketingforschung marketinginstrumente direct marketing new marketing zukunftiges marketing |
| title_sub | Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
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Paper/Kapitel scannen lassen
Bibliotheksmagazin
| Signatur: |
1001 10.1991 A 680
Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |