Marketing management: text and cases
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood, Ill. u.a.
Irwin
1990
|
| Schlagwörter: | |
| Umfang: | XII, 930 S. Ill., graph. Darst. |
| ISBN: | 0256079927 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Bonoma, Thomas V. Kosnik, Thomas J. |
| author_facet | Bonoma, Thomas V. Kosnik, Thomas J. |
| author_role | aut aut |
| author_sort | Bonoma, Thomas V. |
| author_variant | t v b tv tvb t j k tj tjk |
| building | Verbundindex |
| bvnumber | BV004286712 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.B598 1990 |
| callnumber-search | HF5415.B598 1990 |
| callnumber-sort | HF 45415 B598 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)20016415 (DE-599)BVBBV004286712 |
| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 658.8 |
| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004286712 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:16:01Z |
| institution | BVB |
| isbn | 0256079927 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002666169 |
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| physical | XII, 930 S. Ill., graph. Darst. |
| publishDate | 1990 |
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| publisher | Irwin |
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| spelling | Bonoma, Thomas V. Verfasser aut Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik Homewood, Ill. u.a. Irwin 1990 XII, 930 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing -- United States -- Management -- Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Fallmethode (DE-588)4016370-2 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Fallmethode (DE-588)4016370-2 s 1\p DE-604 Kosnik, Thomas J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bonoma, Thomas V. Kosnik, Thomas J. Marketing management text and cases Marketing gtt Marketing -- United States -- Management -- Case studies Marketingmanagement (DE-588)4168907-0 gnd Fallmethode (DE-588)4016370-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4016370-2 (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_full | Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik |
| title_fullStr | Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik |
| title_full_unstemmed | Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing gtt Marketing -- United States -- Management -- Case studies Marketingmanagement (DE-588)4168907-0 gnd Fallmethode (DE-588)4016370-2 gnd |
| topic_facet | Marketing Marketing -- United States -- Management -- Case studies Marketingmanagement Fallmethode USA Fallstudiensammlung |
| work_keys_str_mv | AT bonomathomasv marketingmanagementtextandcases AT kosnikthomasj marketingmanagementtextandcases |