Verfügbarkeit: Contemporary perspectives on strategic market planning

Contemporary perspectives on strategic market planning:

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Bibliographische Detailangaben
Beteiligte Personen:	Kerin, Roger A. (VerfasserIn), Mahajan, Vijay (VerfasserIn), Varadarajan, P. R. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston u.a. Allyn and Bacon 1990
Schlagwörter:	Marketing - Planification Marketing stratégique Planification stratégique Marketing > Planning Strategic planning Marketing Unternehmensplanung Strategisches Management Strategische Planung
Umfang:	X, 453 S. graph. Darst.
ISBN:	0205123015

Internformat

MARC


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Datensatz im Suchindex

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author	Kerin, Roger A. Mahajan, Vijay Varadarajan, P. R.
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dewey-full	658.8/01
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dewey-ones	658 - General management
dewey-raw	658.8/01
dewey-search	658.8/01
dewey-sort	3658.8 11
dewey-tens	650 - Management and auxiliary services
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id	DE-604.BV004286124
illustrated	Illustrated
indexdate	2024-12-20T08:16:01Z
institution	BVB
isbn	0205123015
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002665722
oclc_num	20014278
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owner	DE-384 DE-703 DE-188
owner_facet	DE-384 DE-703 DE-188
physical	X, 453 S. graph. Darst.
publishDate	1990
publishDateSearch	1990
publishDateSort	1990
publisher	Allyn and Bacon
record_format	marc
spelling	Kerin, Roger A. Verfasser aut Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan Boston u.a. Allyn and Bacon 1990 X, 453 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-188 Mahajan, Vijay Verfasser aut Varadarajan, P. R. Verfasser aut
spellingShingle	Kerin, Roger A. Mahajan, Vijay Varadarajan, P. R. Contemporary perspectives on strategic market planning Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4078609-2 (DE-588)4124261-0 (DE-588)4309237-8
title	Contemporary perspectives on strategic market planning
title_auth	Contemporary perspectives on strategic market planning
title_exact_search	Contemporary perspectives on strategic market planning
title_full	Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan
title_fullStr	Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan
title_full_unstemmed	Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan
title_short	Contemporary perspectives on strategic market planning
title_sort	contemporary perspectives on strategic market planning
topic	Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd
topic_facet	Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing Unternehmensplanung Strategisches Management Strategische Planung
work_keys_str_mv	AT kerinrogera contemporaryperspectivesonstrategicmarketplanning AT mahajanvijay contemporaryperspectivesonstrategicmarketplanning AT varadarajanpr contemporaryperspectivesonstrategicmarketplanning

Verfügbarkeit

MARC

Datensatz im Suchindex

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