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Cases in strategic marketing:

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Bibliographische Detailangaben
Beteiligte Personen:	Swayne, Linda E. (VerfasserIn), Ginter, Peter M. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Englewood Cliffs, NJ Prentice Hall 1989
Schlagwörter:	Marketing Marketing > Decision making > Case studies Marketing > Management > Case studies Fallstudie Strategisches Management Marketingmanagement Fallstudiensammlung
Umfang:	XXI, 728 S.
ISBN:	013119108X 0131163361

Internformat

MARC


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Datensatz im Suchindex

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author_facet	Swayne, Linda E. Ginter, Peter M.
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callnumber-raw	HF5415.135.C37 1989
callnumber-search	HF5415.135.C37 1989
callnumber-sort	HF 45415.135 C37 41989
callnumber-subject	HF - Commerce
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dewey-full	658.8/02 658.8/0219
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02 658.8/02 19
dewey-search	658.8/02 658.8/02 19
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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institution	BVB
isbn	013119108X 0131163361
language	English
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physical	XXI, 728 S.
publishDate	1989
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publisher	Prentice Hall
record_format	marc
spelling	Swayne, Linda E. Verfasser aut Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter Englewood Cliffs, NJ Prentice Hall 1989 XXI, 728 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Fallstudie (DE-588)4124897-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Ginter, Peter M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Swayne, Linda E. Ginter, Peter M. Cases in strategic marketing Marketing gtt Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4124897-1 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4522595-3
title	Cases in strategic marketing
title_auth	Cases in strategic marketing
title_exact_search	Cases in strategic marketing
title_full	Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter
title_fullStr	Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter
title_full_unstemmed	Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter
title_short	Cases in strategic marketing
title_sort	cases in strategic marketing
topic	Marketing gtt Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Fallstudie Strategisches Management Marketingmanagement Fallstudiensammlung
work_keys_str_mv	AT swaynelindae casesinstrategicmarketing AT ginterpeterm casesinstrategicmarketing

Verfügbarkeit

MARC

Datensatz im Suchindex

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