Management of international advertising: a marketing approach
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston [u.a.]
Allyn and Bacon
1984
|
| Schlagwörter: | |
| Umfang: | VII, 296 S. Ill. |
| ISBN: | 0205079881 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003704452 | ||
| 003 | DE-604 | ||
| 005 | 20151127 | ||
| 007 | t| | ||
| 008 | 900725s1984 xx a||| |||| 00||| eng d | ||
| 020 | |a 0205079881 |9 0-205-07988-1 | ||
| 035 | |a (OCoLC)9393073 | ||
| 035 | |a (DE-599)BVBBV003704452 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.1 |2 19 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a PEEBLES, DEAN M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Management of international advertising |b a marketing approach |c Dean M. Peebles ; John K. Ryans |
| 264 | 1 | |a Boston [u.a.] |b Allyn and Bacon |c 1984 | |
| 300 | |a VII, 296 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ryans, John K. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002358135 | |
Datensatz im Suchindex
| _version_ | 1818946053800460288 |
|---|---|
| any_adam_object | |
| author | PEEBLES, DEAN M. Ryans, John K. |
| author_facet | PEEBLES, DEAN M. Ryans, John K. |
| author_role | aut aut |
| author_sort | PEEBLES, DEAN M. |
| author_variant | d m p dm dmp j k r jk jkr |
| building | Verbundindex |
| bvnumber | BV003704452 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)9393073 (DE-599)BVBBV003704452 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01241nam a2200385 c 4500</leader><controlfield tag="001">BV003704452</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151127 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">900725s1984 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0205079881</subfield><subfield code="9">0-205-07988-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)9393073</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003704452</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5827</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">PEEBLES, DEAN M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Management of international advertising</subfield><subfield code="b">a marketing approach</subfield><subfield code="c">Dean M. Peebles ; John K. Ryans</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Allyn and Bacon</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 296 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ryans, John K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002358135</subfield></datafield></record></collection> |
| id | DE-604.BV003704452 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:08:54Z |
| institution | BVB |
| isbn | 0205079881 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002358135 |
| oclc_num | 9393073 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-188 |
| physical | VII, 296 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | PEEBLES, DEAN M. Verfasser aut Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans Boston [u.a.] Allyn and Bacon 1984 VII, 296 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 Ryans, John K. Verfasser aut |
| spellingShingle | PEEBLES, DEAN M. Ryans, John K. Management of international advertising a marketing approach Advertising Export marketing Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4065541-6 |
| title | Management of international advertising a marketing approach |
| title_auth | Management of international advertising a marketing approach |
| title_exact_search | Management of international advertising a marketing approach |
| title_full | Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans |
| title_fullStr | Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans |
| title_full_unstemmed | Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans |
| title_short | Management of international advertising |
| title_sort | management of international advertising a marketing approach |
| title_sub | a marketing approach |
| topic | Advertising Export marketing Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Export marketing Internationales Marketing Werbung |
| work_keys_str_mv | AT peeblesdeanm managementofinternationaladvertisingamarketingapproach AT ryansjohnk managementofinternationaladvertisingamarketingapproach |