Verfügbarkeit: Marketing management | Technische Universität München

Marketing management: Strategies and programs

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Bibliographische Detailangaben
Beteiligte Personen:	Guiltinan, Joseph P. (VerfasserIn), Paul, Gordon W. 1921- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York u.a. McGraw-Hill 1985
Ausgabe:	2. ed.
Schriftenreihe:	McGraw-Hill series in marketing.
Schlagwörter:	Marketing > Management Kundengruppenmanagement Marketingmanagement
Umfang:	XVI, 444 S. graph. Darst.
ISBN:	0070489246

Internformat

MARC


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Datensatz im Suchindex

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author	Guiltinan, Joseph P. Paul, Gordon W. 1921-
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T08:07:09Z
institution	BVB
isbn	0070489246
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002291014
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physical	XVI, 444 S. graph. Darst.
publishDate	1985
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publisher	McGraw-Hill
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series2	McGraw-Hill series in marketing.
spelling	Guiltinan, Joseph P. Verfasser (DE-588)130000558 aut Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul* 2. ed. New York u.a. McGraw-Hill 1985 XVI, 444 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 Paul, Gordon W. 1921- Verfasser (DE-588)130000574 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Guiltinan, Joseph P. Paul, Gordon W. 1921- Marketing management Strategies and programs Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4197319-7 (DE-588)4168907-0
title	Marketing management Strategies and programs
title_auth	Marketing management Strategies and programs
title_exact_search	Marketing management Strategies and programs
title_full	Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul*
title_fullStr	Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul*
title_full_unstemmed	Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul*
title_short	Marketing management
title_sort	marketing management strategies and programs
title_sub	Strategies and programs
topic	Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Management Kundengruppenmanagement Marketingmanagement
work_keys_str_mv	AT guiltinanjosephp marketingmanagementstrategiesandprograms AT paulgordonw marketingmanagementstrategiesandprograms

Verfügbarkeit

MARC

Datensatz im Suchindex

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