Verfügbarkeit: Marketing management | Technische Universität München

Marketing management:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Cravens, David W. (VerfasserIn), Hills, Gerald E. (VerfasserIn), Woodruff, Robert B. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Homewood, Ill. Irwin 1987
Schlagwörter:	Marketing - Gestion Marketing > Management Marketingmanagement
Umfang:	XX, 714 S. Ill., graph. Darst.
ISBN:	0256055475

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV003554369
003	DE-604
005	00000000000000.0
007	t\|
008	900725s1987 xx ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0256055475 \|9 0-256-05547-5
035			\|a (OCoLC)247295998
035			\|a (DE-599)BVBBV003554369
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-384 \|a DE-945 \|a DE-188
050		0	\|a HF5415.13
082	0		\|a 658.8 \|2 19
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Cravens, David W. \|e Verfasser \|4 aut
245	1	0	\|a Marketing management \|c David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
264		1	\|a Homewood, Ill. \|b Irwin \|c 1987
300			\|a XX, 714 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Marketing - Gestion
650		4	\|a Marketing \|x Management
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0		\|5 DE-604
700	1		\|a Hills, Gerald E. \|e Verfasser \|4 aut
700	1		\|a Woodruff, Robert B. \|e Verfasser \|4 aut
943	1		\|a oai:aleph.bib-bvb.de:BVB01-002260198

Datensatz im Suchindex

_version_	1818945895507427328
any_adam_object
author	Cravens, David W. Hills, Gerald E. Woodruff, Robert B.
author_facet	Cravens, David W. Hills, Gerald E. Woodruff, Robert B.
author_role	aut aut aut
author_sort	Cravens, David W.
author_variant	d w c dw dwc g e h ge geh r b w rb rbw
building	Verbundindex
bvnumber	BV003554369
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)247295998 (DE-599)BVBBV003554369
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01178nam a2200373 c 4500</leader><controlfield tag="001">BV003554369</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">900725s1987 xx ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256055475</subfield><subfield code="9">0-256-05547-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)247295998</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003554369</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cravens, David W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="c">David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 714 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hills, Gerald E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Woodruff, Robert B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002260198</subfield></datafield></record></collection>
id	DE-604.BV003554369
illustrated	Illustrated
indexdate	2024-12-20T08:06:23Z
institution	BVB
isbn	0256055475
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002260198
oclc_num	247295998
open_access_boolean
owner	DE-384 DE-945 DE-188
owner_facet	DE-384 DE-945 DE-188
physical	XX, 714 S. Ill., graph. Darst.
publishDate	1987
publishDateSearch	1987
publishDateSort	1987
publisher	Irwin
record_format	marc
spelling	Cravens, David W. Verfasser aut Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff Homewood, Ill. Irwin 1987 XX, 714 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Hills, Gerald E. Verfasser aut Woodruff, Robert B. Verfasser aut
spellingShingle	Cravens, David W. Hills, Gerald E. Woodruff, Robert B. Marketing management Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
title_fullStr	Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
title_full_unstemmed	Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
title_short	Marketing management
title_sort	marketing management
topic	Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing - Gestion Marketing Management Marketingmanagement
work_keys_str_mv	AT cravensdavidw marketingmanagement AT hillsgeralde marketingmanagement AT woodruffrobertb marketingmanagement

Verfügbarkeit

MARC

Datensatz im Suchindex

‌