Evaluating advertising: A bibliogr. of the communications process
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Advertising Research Foundation
1978
|
| Schlagwörter: | |
| Umfang: | XXXV,362 S. |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lipstein, Benjamin McGuire, William James 1925-2007 |
| author_GND | (DE-588)121297705 |
| author_facet | Lipstein, Benjamin McGuire, William James 1925-2007 |
| author_role | aut aut |
| author_sort | Lipstein, Benjamin |
| author_variant | b l bl w j m wj wjm |
| building | Verbundindex |
| bvnumber | BV003355117 |
| classification_rvk | CN 2500 |
| ctrlnum | (OCoLC)300172956 (DE-599)BVBBV003355117 |
| discipline | Psychologie |
| format | Book |
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| genre | (DE-588)4006432-3 Bibliografie 1946-1975 gnd-content |
| genre_facet | Bibliografie 1946-1975 |
| id | DE-604.BV003355117 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T08:03:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002118764 |
| oclc_num | 300172956 |
| open_access_boolean | |
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| owner_facet | DE-12 DE-B170 DE-188 |
| physical | XXXV,362 S. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Advertising Research Foundation |
| record_format | marc |
| spelling | Lipstein, Benjamin Verfasser aut Evaluating advertising A bibliogr. of the communications process Benjamin Lipstein ; William J. MacGuire* New York Advertising Research Foundation 1978 XXXV,362 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4006432-3 Bibliografie 1946-1975 gnd-content Werbung (DE-588)4065541-6 s DE-604 McGuire, William James 1925-2007 Verfasser (DE-588)121297705 aut |
| spellingShingle | Lipstein, Benjamin McGuire, William James 1925-2007 Evaluating advertising A bibliogr. of the communications process Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4006432-3 |
| title | Evaluating advertising A bibliogr. of the communications process |
| title_auth | Evaluating advertising A bibliogr. of the communications process |
| title_exact_search | Evaluating advertising A bibliogr. of the communications process |
| title_full | Evaluating advertising A bibliogr. of the communications process Benjamin Lipstein ; William J. MacGuire* |
| title_fullStr | Evaluating advertising A bibliogr. of the communications process Benjamin Lipstein ; William J. MacGuire* |
| title_full_unstemmed | Evaluating advertising A bibliogr. of the communications process Benjamin Lipstein ; William J. MacGuire* |
| title_short | Evaluating advertising |
| title_sort | evaluating advertising a bibliogr of the communications process |
| title_sub | A bibliogr. of the communications process |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung Bibliografie 1946-1975 |
| work_keys_str_mv | AT lipsteinbenjamin evaluatingadvertisingabibliogrofthecommunicationsprocess AT mcguirewilliamjames evaluatingadvertisingabibliogrofthecommunicationsprocess |