Marketing management: perspectives and applications
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1976
|
| Schlagwörter: | |
| Umfang: | XI, 433 S. graph. Darst. |
| ISBN: | 025601843X |
Internformat
MARC
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| 020 | |a 025601843X |9 0-256-01843-X | ||
| 035 | |a (OCoLC)2371770 | ||
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| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415.13 | |
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| 245 | 1 | 0 | |a Marketing management |b perspectives and applications |c ed. by Robert B. Woodruff ... |
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1976 | |
| 300 | |a XI, 433 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Woodruff, Robert B. |4 edt | |
| 700 | 1 | |a Hills, Gerald E. |4 edt | |
| 700 | 1 | |a Cravens, David W. |4 edt | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002073022 | |
Datensatz im Suchindex
| _version_ | 1818945621506129920 |
|---|---|
| any_adam_object | |
| author2 | Woodruff, Robert B. Hills, Gerald E. Cravens, David W. |
| author2_role | edt edt edt |
| author2_variant | r b w rb rbw g e h ge geh d w c dw dwc |
| author_facet | Woodruff, Robert B. Hills, Gerald E. Cravens, David W. |
| building | Verbundindex |
| bvnumber | BV003288960 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)2371770 (DE-599)BVBBV003288960 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003288960 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:02:02Z |
| institution | BVB |
| isbn | 025601843X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002073022 |
| oclc_num | 2371770 |
| open_access_boolean | |
| owner | DE-945 DE-188 |
| owner_facet | DE-945 DE-188 |
| physical | XI, 433 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Irwin |
| record_format | marc |
| spelling | Marketing management perspectives and applications ed. by Robert B. Woodruff ... Homewood, Ill. [u.a.] Irwin 1976 XI, 433 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 s DE-604 Woodruff, Robert B. edt Hills, Gerald E. edt Cravens, David W. edt |
| spellingShingle | Marketing management perspectives and applications Marketing Decision making Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4197319-7 |
| title | Marketing management perspectives and applications |
| title_auth | Marketing management perspectives and applications |
| title_exact_search | Marketing management perspectives and applications |
| title_full | Marketing management perspectives and applications ed. by Robert B. Woodruff ... |
| title_fullStr | Marketing management perspectives and applications ed. by Robert B. Woodruff ... |
| title_full_unstemmed | Marketing management perspectives and applications ed. by Robert B. Woodruff ... |
| title_short | Marketing management |
| title_sort | marketing management perspectives and applications |
| title_sub | perspectives and applications |
| topic | Marketing Decision making Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing Decision making Marketing Management Kundengruppenmanagement |
| work_keys_str_mv | AT woodruffrobertb marketingmanagementperspectivesandapplications AT hillsgeralde marketingmanagementperspectivesandapplications AT cravensdavidw marketingmanagementperspectivesandapplications |