Marketing management: an analytical problem-solving approach to marketing
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Harcourt, Brace, Jovanovich
1972
|
| Schriftenreihe: | The Harbrace series in business and economics.
|
| Schlagwörter: | |
| Umfang: | XII, 618 S. graph. Darst. |
| ISBN: | 0155551124 |
Internformat
MARC
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|---|---|---|---|
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| 245 | 1 | 0 | |a Marketing management |b an analytical problem-solving approach to marketing |c Harper W. Boyd ; William F. Massy |
| 264 | 1 | |a New York |b Harcourt, Brace, Jovanovich |c 1972 | |
| 300 | |a XII, 618 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Harbrace series in business and economics. | |
| 650 | 4 | |a Marketing |x Management | |
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| 689 | 1 | |5 DE-604 | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Boyd, Harper W. Massy, William F. |
| author_GND | (DE-588)127617833 |
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| author_role | aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb w f m wf wfm |
| building | Verbundindex |
| bvnumber | BV003111548 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)341113 (DE-599)BVBBV003111548 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV003111548 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T07:58:56Z |
| institution | BVB |
| isbn | 0155551124 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001951084 |
| oclc_num | 341113 |
| open_access_boolean | |
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| physical | XII, 618 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Harcourt, Brace, Jovanovich |
| record_format | marc |
| series2 | The Harbrace series in business and economics. |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management an analytical problem-solving approach to marketing Harper W. Boyd ; William F. Massy New York Harcourt, Brace, Jovanovich 1972 XII, 618 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Harbrace series in business and economics. Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Marketingmanagement (DE-588)4168907-0 s Massy, William F. Verfasser aut |
| spellingShingle | Boyd, Harper W. Massy, William F. Marketing management an analytical problem-solving approach to marketing Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)1071861417 |
| title | Marketing management an analytical problem-solving approach to marketing |
| title_auth | Marketing management an analytical problem-solving approach to marketing |
| title_exact_search | Marketing management an analytical problem-solving approach to marketing |
| title_full | Marketing management an analytical problem-solving approach to marketing Harper W. Boyd ; William F. Massy |
| title_fullStr | Marketing management an analytical problem-solving approach to marketing Harper W. Boyd ; William F. Massy |
| title_full_unstemmed | Marketing management an analytical problem-solving approach to marketing Harper W. Boyd ; William F. Massy |
| title_short | Marketing management |
| title_sort | marketing management an analytical problem solving approach to marketing |
| title_sub | an analytical problem-solving approach to marketing |
| topic | Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Management Marketing Marketingmanagement Konferenzschrift |
| work_keys_str_mv | AT boydharperw marketingmanagementananalyticalproblemsolvingapproachtomarketing AT massywilliamf marketingmanagementananalyticalproblemsolvingapproachtomarketing |