Promotional decision making: Practice and theory. A study in marketing management
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw-Hill
1964
|
| Schriftenreihe: | McGraw-Hill marketing science institute series.
|
| Schlagwörter: | |
| Umfang: | XXVI,254 S.m.Tab. |
Internformat
MARC
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| 100 | 1 | |a Robinson, Patrick J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotional decision making |b Practice and theory. A study in marketing management |c Patrick J. Robinson ; David J. Luck* |
| 264 | 1 | |a New York |b McGraw-Hill |c 1964 | |
| 300 | |a XXVI,254 S.m.Tab. | ||
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| 490 | 0 | |a McGraw-Hill marketing science institute series. | |
| 650 | 4 | |a Market surveys | |
| 650 | 4 | |a Marketing research | |
| 700 | 1 | |a Luck, David J. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nseb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-001827951 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Robinson, Patrick J. Luck, David J. |
| author_facet | Robinson, Patrick J. Luck, David J. |
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| bvnumber | BV002919877 |
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| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002919877 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T07:56:00Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001827951 |
| oclc_num | 251117 |
| open_access_boolean | |
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| physical | XXVI,254 S.m.Tab. |
| psigel | TUB-nseb |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill marketing science institute series. |
| spelling | Robinson, Patrick J. Verfasser aut Promotional decision making Practice and theory. A study in marketing management Patrick J. Robinson ; David J. Luck* New York McGraw-Hill 1964 XXVI,254 S.m.Tab. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill marketing science institute series. Market surveys Marketing research Luck, David J. Verfasser aut |
| spellingShingle | Robinson, Patrick J. Luck, David J. Promotional decision making Practice and theory. A study in marketing management Market surveys Marketing research |
| title | Promotional decision making Practice and theory. A study in marketing management |
| title_auth | Promotional decision making Practice and theory. A study in marketing management |
| title_exact_search | Promotional decision making Practice and theory. A study in marketing management |
| title_full | Promotional decision making Practice and theory. A study in marketing management Patrick J. Robinson ; David J. Luck* |
| title_fullStr | Promotional decision making Practice and theory. A study in marketing management Patrick J. Robinson ; David J. Luck* |
| title_full_unstemmed | Promotional decision making Practice and theory. A study in marketing management Patrick J. Robinson ; David J. Luck* |
| title_short | Promotional decision making |
| title_sort | promotional decision making practice and theory a study in marketing management |
| title_sub | Practice and theory. A study in marketing management |
| topic | Market surveys Marketing research |
| topic_facet | Market surveys Marketing research |
| work_keys_str_mv | AT robinsonpatrickj promotionaldecisionmakingpracticeandtheoryastudyinmarketingmanagement AT luckdavidj promotionaldecisionmakingpracticeandtheoryastudyinmarketingmanagement |